Snack Food - Bangladesh

  • Bangladesh
  • Revenue in the Snack Food market amounts to US$3.46bn in 2024. The market is expected to grow annually by 10.34% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in the United States (US$52bn in 2024).
  • In relation to total population figures, per person revenues of US$19.78 are generated in 2024.
  • In the Snack Food market, volume is expected to amount to 678.90m kg by 2029. The Snack Food market is expected to show a volume growth of 7.3% in 2025.
  • The average volume per person in the Snack Food market is expected to amount to 3.0kg in 2024.

Key regions: Japan, India, China, United Kingdom, South Korea

 
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Analyst Opinion

The Snack Food Market in Bangladesh's Confectionery & Snacks Market is experiencing subdued growth, influenced by factors such as limited consumer spending power, increasing competition, and changing consumer preferences. Despite this, the market is expected to see moderate growth due to the rising trend of healthy snacking and the introduction of new and innovative products in the sub-markets of Tortilla Chips, Flips & Pretzels, Potato Chips, and Cookies & Crackers.

Customer preferences:
Consumers in Bangladesh are increasingly turning to healthier snack options, such as fruit and vegetable-based snacks, as they become more health-conscious. This trend is driven by the growing awareness of the importance of a balanced diet and the negative effects of consuming highly processed snacks. Additionally, there is a growing demand for locally-sourced and organic snacks, as consumers become more environmentally conscious and seek out products that align with their values. This shift towards healthier and more sustainable snacking options is also influenced by the rising middle class and their changing lifestyle preferences.

Trends in the market:
In Bangladesh, the Snack Food Market of the Confectionery & Snacks Market within The Food market is experiencing a shift towards healthier and more sustainable snacking options. This trend is driven by increasing consumer awareness about the importance of nutrition and a growing demand for clean label and organic snacks. As a result, manufacturers are focusing on developing products with natural ingredients, minimal processing, and eco-friendly packaging. This trajectory is significant as it not only caters to changing consumer preferences, but also aligns with the government's initiatives towards promoting a healthy and sustainable food industry. Industry stakeholders should take note of this trend and adapt their strategies to capitalize on the growing demand for healthier snack options in Bangladesh.

Local special circumstances:
In Bangladesh, the Snack Food Market of the Confectionery & Snacks Market within The Food market is heavily influenced by the country's geographical location and cultural preferences. The market is dominated by local snacks such as samosas, fuchka, and chotpoti, which are popular among the country's diverse population. Additionally, the regulatory environment in Bangladesh is relatively lenient, allowing for the easy entry of new players in the market. This has led to intense competition and a wide variety of snack options for consumers to choose from. These unique factors contribute to the dynamic and constantly evolving nature of the Snack Food Market in Bangladesh.

Underlying macroeconomic factors:
The Snack Food Market of the Confectionery & Snacks Market within The Food market in Bangladesh is influenced by various macroeconomic factors. Firstly, the country's economic growth and stability have a significant impact on the purchasing power of consumers, which in turn affects the demand for snack foods. Additionally, global economic trends, such as changes in commodity prices and exchange rates, can also impact the cost of raw materials for snack food manufacturers. Furthermore, fiscal policies implemented by the government, such as taxes and subsidies, can affect the profitability of companies in the market. Other relevant financial indicators, such as inflation rates and interest rates, can also impact the performance of the snack food market in Bangladesh. Overall, a favorable macroeconomic environment with stable economic growth, supportive fiscal policies, and low inflation rates can positively influence the growth of the snack food market in Bangladesh.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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