Spreads - Chad | Statista Market Forecast

The Spreads market in Chad is experiencing minimal growth due to factors such as low consumer awareness and limited access to digital technologies. However, the market is expected to see some growth in the future with the increasing popularity of Jams & Marmalades, Chocolate Spreads, and Peanut Butter. The convenience and health benefits offered by these products are likely to drive market growth in the coming years.

Customer preferences: There has been a noticeable increase in the demand for natural and organic spreads and sweeteners in the Spreads Market of the Spreads & Sweeteners Market within The Food market. This shift is driven by a growing awareness and preference for healthier and more sustainable food options among consumers. Additionally, with the rise of vegan and plant-based diets, there has been a surge in demand for alternative sweeteners such as agave nectar and coconut sugar. This trend is also driven by the increasing influence of Western dietary habits and health-conscious lifestyles in Chad, leading to a shift towards more nutritious and eco-friendly food choices.

Trends in the market: In Chad, there is a growing demand for natural and organic spreads, as consumers become increasingly health-conscious. This trend is expected to continue, with consumers seeking out healthier and more sustainable options. Additionally, the market is witnessing a rise in the use of social media and e-commerce platforms for promoting and selling spreads, as well as engaging with customers. This shift towards digital platforms has the potential to increase market reach and create a more convenient shopping experience for consumers. Industry stakeholders should focus on incorporating natural and organic ingredients into their products, as well as investing in digital marketing strategies and online sales channels to stay competitive in the market.

Local special circumstances: In Chad, the Spreads & Sweeteners market has been greatly influenced by the country's geographical location, as it is one of the largest landlocked countries in Africa. This has led to limited options for importing and exporting goods, resulting in a higher demand for locally produced spreads and sweeteners. Additionally, Chad's cultural preference for natural and organic products has also influenced the market, with many consumers opting for locally sourced and traditional spreads and sweeteners. Furthermore, the strict regulations on food imports have created a strong domestic market for spreads and sweeteners, with local businesses thriving in this sector.

Underlying macroeconomic factors: The Spreads and Sweeteners Market within The Food market in Chad is heavily influenced by macroeconomic factors such as overall economic stability, consumer purchasing power, and government policies. The country's economy heavily depends on oil exports, making it vulnerable to fluctuations in global oil prices. Furthermore, Chad's high poverty rate and low GDP per capita limit consumer spending on non-essential items like spreads and sweeteners. Additionally, the country's limited infrastructure and challenges in logistics and distribution can impact market growth. However, with the government's focus on boosting agricultural productivity and investing in rural development, there is potential for the Spreads and Sweeteners Market to grow in Chad.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.