Non-Alcoholic Drinks - Chad

The Non-Alcoholic Drinks market in Chad is experiencing significant growth and development.

Customer preferences: Chadian consumers are increasingly seeking healthier beverage options, which has led to a rise in demand for non-alcoholic drinks. This shift in consumer preferences can be attributed to a growing awareness of the health risks associated with excessive alcohol consumption. Additionally, the younger generation in Chad is becoming more health-conscious and is actively seeking out non-alcoholic alternatives.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Chad is the increasing popularity of natural and organic beverages. Consumers are gravitating towards products that are made with natural ingredients and are free from artificial additives. This trend is in line with the global movement towards healthier and more sustainable lifestyles. As a result, companies in the Non-Alcoholic Drinks market are launching new products that cater to this demand, such as fruit juices, herbal teas, and plant-based beverages. Another trend in the market is the growing popularity of functional beverages. Chadian consumers are increasingly looking for drinks that offer additional health benefits, such as improved digestion, increased energy, and enhanced immunity. This has led to the introduction of a variety of functional beverages in the market, including probiotic drinks, vitamin-infused waters, and herbal tonics.

Local special circumstances: Chad's hot climate and arid landscape create a unique set of circumstances that influence the Non-Alcoholic Drinks market. The need for hydration is particularly important in this region, making beverages a vital part of daily life. As a result, there is a high demand for refreshing and thirst-quenching drinks. This has led to the popularity of beverages such as bottled water, fruit juices, and carbonated soft drinks. Additionally, Chad's cultural traditions and customs play a role in shaping the Non-Alcoholic Drinks market. Tea is a popular beverage in Chad, and it is often consumed throughout the day. The traditional Chadian tea, known as "Ataya," is a strong, sweet tea that is brewed with mint leaves and served in small glasses. This cultural preference for tea has influenced the availability and consumption patterns of non-alcoholic drinks in the country.

Underlying macroeconomic factors: The Non-Alcoholic Drinks market in Chad is also influenced by macroeconomic factors, such as population growth and urbanization. Chad has a young and rapidly growing population, which has contributed to an increase in consumer demand for beverages. Additionally, the country's urbanization rate is rising, leading to a higher concentration of consumers in urban areas. This urban population tends to have higher disposable incomes and is more likely to consume non-alcoholic drinks. Furthermore, economic development and improving living standards in Chad have led to an increase in consumer purchasing power. As a result, consumers are able to afford a wider range of non-alcoholic beverages and are willing to spend more on premium products. In conclusion, the Non-Alcoholic Drinks market in Chad is experiencing growth and development due to changing customer preferences towards healthier options, the popularity of natural and organic beverages, the demand for functional beverages, local special circumstances such as the hot climate and cultural preferences for tea, and underlying macroeconomic factors such as population growth and urbanization.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.