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Margarine - Chad

Chad
  • Revenue in the Margarine market amounts to US$113.20m in 2024. The market is expected to grow annually by 6.07% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$5bn in 2024).
  • In relation to total population figures, per person revenues of US$6.01 are generated in 2024.
  • In the Margarine market, volume is expected to amount to 27.51m kg by 2029. The Margarine market is expected to show a volume growth of 0.9% in 2025.0.
  • The average volume per person in the Margarine market is expected to amount to 1.29kg in 2024.

Definition:

Margarine is a butter substitute made from vegetable oils and contains a minimum of 80% fat. Margarine is typically less expensive and has less saturated fat than butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Regular margarine
  • Light or reduced-fat margarine
  • Soft margarine
  • Non-hydrogenated margarine
  • Cholesterol-free margarine
  • Vanaspati

Out-Of-Scope

  • Butter
  • Vegetable oils
  • Animal fats (e.g. lard)
  • Peanut butter
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Margarine market in Chad is facing negligible growth, influenced by factors such as limited consumer awareness, competition from traditional fats, and economic constraints that restrict purchasing power and affect dietary choices in the region.

Customer preferences:
In Chad, there is a gradual shift towards healthier dietary choices as consumers become more health-conscious, influenced by rising awareness of nutrition and wellness. This trend is particularly evident among urban populations, where younger demographics are increasingly adopting modern lifestyles that favor convenience and perceived health benefits. Additionally, exposure to global food trends through social media is fostering an interest in plant-based and low-fat alternatives, prompting a slow but notable increase in demand for margarine over traditional fats, despite lingering economic constraints.

Trends in the market:
In Chad, the margarine market is experiencing a notable shift as consumers increasingly prioritize healthier cooking options, influenced by greater nutritional awareness and wellness trends. Urban populations, particularly among younger demographics, are gravitating towards convenient, plant-based alternatives, reflecting a broader global movement. This transition is marked by a gradual rise in margarine consumption, propelled by social media exposure to healthy food trends. For industry stakeholders, this presents significant opportunities for product innovation and marketing strategies that cater to health-conscious consumers, while also navigating economic challenges.

Local special circumstances:
In Chad, the margarine market is shaped by unique local factors, such as a reliance on traditional cooking methods and limited access to refrigeration, which influences consumer preferences towards shelf-stable products. The cultural significance of communal meals fosters a growing interest in accessible, affordable cooking fats. Additionally, regulatory frameworks promoting health awareness and nutrition education are gradually evolving, creating a conducive environment for margarine brands to introduce fortified options. These dynamics are essential for understanding the market's growth potential amid economic constraints.

Underlying macroeconomic factors:
The margarine market in Chad is significantly influenced by macroeconomic factors, including national economic health, inflation rates, and consumer purchasing power. Economic growth or decline directly impacts household income, affecting demand for affordable cooking fats. Global trends, such as fluctuating oil prices, also influence margarine production costs and pricing strategies. Moreover, the government's fiscal policies, including subsidies for local agriculture and import tariffs, shape market dynamics by affecting the availability and pricing of raw materials. As awareness of health and nutrition grows, the market is gradually shifting towards healthier, fortified margarine options, reflecting broader global health trends.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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