Key regions: Canada, Japan, United Kingdom, South Korea, United States
The Butter Market in France has shown negligible growth, influenced by factors like shifting consumer preferences towards healthier alternatives, rising dairy prices, and increased competition from plant-based spreads, which are impacting traditional butter consumption patterns.
Customer preferences: Consumers in France are increasingly gravitating towards plant-based diets, driven by health consciousness and environmental concerns. This shift is fostering a growing preference for dairy alternatives, such as nut and seed spreads, which are perceived as healthier options. Additionally, younger generations are prioritizing ethical consumption, influencing purchasing decisions towards brands that emphasize sustainability. The rise of flexitarian lifestyles further contributes to reduced butter consumption, as individuals seek to balance indulgence with healthier eating habits, reshaping the traditional butter market landscape.
Trends in the market: In France, the Butter Market within the Oils & Fats sector is experiencing a notable decline as consumers increasingly embrace plant-based alternatives. This shift is propelled by heightened health awareness and a commitment to sustainability, leading to a surge in popularity for products like nut and seed spreads. Younger demographics are particularly influential, favoring brands that prioritize ethical sourcing and environmental stewardship. The rise of flexitarian diets further diminishes traditional butter consumption, prompting industry stakeholders to innovate and adapt their offerings to meet evolving consumer preferences and ensure market relevance.
Local special circumstances: In France, the Butter Market within the Oils & Fats sector is shaped by distinctive regional culinary traditions and a strong emphasis on artisanal production methods. French consumers exhibit a deep-rooted appreciation for local dairy products, yet the rising trend of health-consciousness and environmental concern is reshaping preferences. The country's stringent regulations on food labeling and quality standards further influence market dynamics, as consumers gravitate towards transparent, organic, and sustainably-sourced options. This unique blend of cultural heritage and regulatory frameworks compels producers to innovate while maintaining authenticity.
Underlying macroeconomic factors: The Butter Market within the Oils & Fats sector in France is significantly influenced by macroeconomic factors such as national economic health, consumer spending patterns, and global dairy price fluctuations. A robust economy encourages higher disposable incomes, leading to increased demand for premium, artisanal butter products. Additionally, the ongoing focus on sustainability and health drives consumers toward organic and locally-sourced options, aligning with France's agricultural policies that promote environmentally-friendly practices. Exchange rates and international trade agreements also impact the pricing and availability of imported butters, further shaping market dynamics and consumer choices.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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