Meat - Montenegro

  • Montenegro
  • Revenue in the Meat market amounts to US$310.40m in 2024. The market is expected to grow annually by 5.19% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$273bn in 2024).
  • In relation to total population figures, per person revenues of US$495.80 are generated in 2024.
  • In the Meat market, volume is expected to amount to 34.89m kg by 2029. The Meat market is expected to show a volume growth of 2.0% in 2025.
  • The average volume per person in the Meat market is expected to amount to 50.7kg in 2024.

Key regions: Russia, China, Spain, Canada, United Kingdom

 
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Analyst Opinion

The Meat market in Montenegro is experiencing minimal growth, influenced by factors such as consumer preference for fresh and locally sourced meat, limited demand for processed meat due to health concerns, and an increasing trend towards plant-based meat substitutes. These sub-markets contribute to the overall market's slow growth rate.

Customer preferences:
There has been a notable shift in consumer preferences in the Meat Market within The Food market in Montenegro, with a growing demand for organic and sustainable meat products. This trend is driven by increasing awareness and concerns about animal welfare, environmental sustainability, and health benefits. As a result, there has been a rise in the popularity of locally sourced and ethically raised meat, as well as a preference for grass-fed and antibiotic-free options. Additionally, the rise of flexitarian and plant-based diets has also impacted the consumption of traditional meat products, with an increasing number of consumers opting for meat alternatives such as plant-based burgers and sausages.

Trends in the market:
In Montenegro, the Meat Market within The Food market is experiencing a trend towards increased demand for organic, locally sourced meat products. This trend is driven by consumer preferences for healthier and more sustainable food options. As a result, more farmers are transitioning to organic practices and offering direct-to-consumer sales. This trajectory towards sustainability and transparency in the meat market has significant implications for industry stakeholders, as it requires a shift in production and marketing strategies. It also presents opportunities for innovation and differentiation in the market. Additionally, this trend may lead to increased competition and pressure for larger meat producers to adopt more sustainable practices in order to remain competitive in the market.

Local special circumstances:
In Montenegro, the Meat Market within The Food market is heavily influenced by the country's geographical location and cultural traditions. As a small Mediterranean country, Montenegro has a strong seafood culture, with fresh fish and seafood being a staple in the local diet. This has resulted in a relatively small market for meat, with a preference for locally sourced and organic options. Additionally, the country's strict regulations on imported meat products have created a unique market dynamic, with a focus on high-quality and locally produced meats. This has led to the popularity of traditional butcheries and local meat suppliers, rather than large-scale supermarkets.

Underlying macroeconomic factors:
The Meat Market within The Food market in Montenegro is heavily influenced by macroeconomic factors such as consumer purchasing power, trade policies, and government regulations. The country's strong economic growth and stable political environment have led to an increase in consumer spending and demand for high-quality meat products. However, trade barriers and import regulations can affect the availability and cost of imported meat, impacting market performance. Additionally, government policies promoting domestic meat production and investment in agriculture infrastructure could potentially boost the market's growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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