Fresh Fish - Montenegro

  • Montenegro
  • Revenue in the Fresh Fish market amounts to US$30.41m in 2024. The market is expected to grow annually by 4.00% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$55bn in 2024).
  • In relation to total population figures, per person revenues of US$48.58 are generated in 2024.
  • In the Fresh Fish market, volume is expected to amount to 1.25m kg by 2029. The Fresh Fish market is expected to show a volume growth of 0.4% in 2025.
  • The average volume per person in the Fresh Fish market is expected to amount to 1.9kg in 2024.

Key regions: Russia, South Korea, Canada, United States, Philippines

 
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Analyst Opinion

The Montenegro Fresh Fish Market in The Food market has seen minimal growth, influenced by factors such as low consumer demand, limited access to digital technologies, and a lack of awareness about online fish markets. However, initiatives promoting sustainable fishing practices are expected to drive growth in the future.

Customer preferences:
As Montenegro continues to embrace its coastal location and seafood-rich culture, consumers are showing a growing interest in locally sourced and sustainably caught fresh fish. This trend is driven by a desire for healthier, more environmentally conscious food choices. Additionally, as the country's population becomes more health-conscious and affluent, there is a rising demand for premium and specialty seafood products. This is reflected in the increasing popularity of upscale fish markets and seafood restaurants, catering to a growing segment of the market looking for high-quality and unique seafood options.

Trends in the market:
In Montenegro, the Fresh Fish Market of the Fish & Seafood Market within The Food market is experiencing a surge in demand for sustainably-sourced seafood. This trend is driven by an increasing consumer awareness of environmental concerns and the desire for healthier, eco-friendly options. As a result, industry stakeholders are investing in sustainable fishing practices and promoting transparency in the supply chain. With this trajectory, the market is likely to see a rise in certifications and labeling standards, providing assurance to consumers and boosting sales. However, this may also lead to higher prices for sustainably-sourced seafood, potentially impacting affordability and accessibility for certain demographics.

Local special circumstances:
In Montenegro, the Fresh Fish Market of the Fish & Seafood Market within The Food market is heavily influenced by the country's Adriatic coastline, which provides a rich and diverse variety of seafood. The traditional fishing practices and local recipes have been passed down through generations, creating a unique seafood culture that differentiates Montenegro's market from others. Additionally, the country's regulations on sustainable fishing practices and strict quality standards ensure that only the freshest and highest quality seafood is offered in the market. This has led to a loyal customer base and a thriving market for fresh fish in Montenegro.

Underlying macroeconomic factors:
The Fresh Fish Market of the Fish & Seafood Market within The Food market in Montenegro is influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. The demand for fresh fish is heavily impacted by the overall economic performance of the country, as a strong economy encourages consumer spending and supports the growth of The Food market. Additionally, favorable fiscal policies and investments in the fishing industry can lead to increased supply and lower prices, making fresh fish more accessible to consumers. However, economic downturns and unstable financial conditions can negatively affect the market, leading to decreased demand and higher prices. Furthermore, government regulations and trade agreements can also impact the availability and pricing of fresh fish, making it essential for market players to closely monitor and adapt to these macroeconomic factors.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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