Food - El Salvador

  • El Salvador
  • Revenue in the Food market amounts to US$11,490.00m in 2025. The market is expected to grow annually by 4.27% (CAGR 2025-2029).
  • The market's largest segment is the segment Meat with a market volume of US$2,892.00m in 2025.
  • In global comparison, most revenue is generated in China (US$1,736bn in 2025).
  • In relation to total population figures, per person revenues of US$1,806.00 are generated in 2025.
  • In the Food market, 3.0% of total revenue will be generated through online sales by 2025.
  • In the Food market, volume is expected to amount to 3,295.00m kg by 2029. The Food market is expected to show a volume growth of 2.8% in 2026.
  • The average volume per person in the Food market is expected to amount to 472.80kg in 2025.

Key regions: United States, Canada, China, India, South Korea

 
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Analyst Opinion

The Food market in El Salvador has been experiencing slow growth due to factors such as limited access to digital technologies, low health awareness among consumers, and a preference for traditional food options. However, there is potential for growth in sub-markets such as Dairy Products & Eggs, Meat, Fish & Seafood, and Fruits & Nuts as consumers become more health-conscious and demand for convenience increases. The market's minimal growth rate is impacted by economic factors such as poverty and high food prices, as well as cultural preferences for homemade and locally sourced food.

Customer preferences:
As El Salvador's middle class continues to grow, there is a noticeable shift in consumer preferences towards healthier and more sustainable food options. This trend is fueled by a cultural emphasis on fresh and locally sourced ingredients, as well as a growing awareness of the environmental impact of food choices. Additionally, as more women enter the workforce, there is a demand for quick and convenient meal solutions, leading to an increase in ready-to-eat and pre-packaged meal options in The Food market.

Trends in the market:
In El Salvador, The Food market is experiencing a surge in demand for locally sourced and organic products, with consumers becoming more health-conscious and environmentally aware. This trend is driven by a growing interest in sustainable and ethical consumption, as well as the need for healthier food options in the face of rising obesity rates. As a result, there has been a rise in small-scale farming and the promotion of traditional crops, creating opportunities for local farmers and producers. It also presents challenges for larger food corporations, who may need to adapt their marketing strategies to appeal to this trend. Additionally, there is potential for the government to implement policies and regulations that support and promote the growth of the local food market.

Local special circumstances:
In El Salvador, The Food market is heavily influenced by the country's geographical location as a key agricultural producer and exporter. This has led to a strong reliance on traditional farming methods and a diverse range of locally sourced ingredients. Additionally, cultural traditions surrounding food and eating habits play a significant role in shaping the market, with a strong emphasis on fresh and natural products. Government regulations also play a crucial role, with initiatives such as the "El Salvador Agro-ecological" program promoting sustainable and organic farming practices. This unique combination of factors creates a dynamic and competitive market for food products in El Salvador.

Underlying macroeconomic factors:
The Food market in El Salvador is influenced by macroeconomic factors such as economic growth, consumer purchasing power, and government policies. The country's stable economic growth and rising disposable income have led to an increase in demand for food products. The government's efforts to promote agricultural development and reduce import tariffs have also contributed to the growth of The Food market. Furthermore, the rising population and changing dietary habits have resulted in a higher demand for a variety of food products, driving market growth. However, the market is also impacted by global economic trends, currency fluctuations, and trade policies, which can affect the availability and pricing of imported food products.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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