Milk - India | Statista Market Forecast

Revenue in the Milk market amounts to US$71.38bn in 2024. The market is expected to grow annually by 6.56% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$71bn in 2024).
In relation to total population figures, per person revenues of US$49.51 are generated in 2024.
In the Milk market, volume is expected to amount to 79.75bn kg by 2029. The Milk market is expected to show a volume growth of 2.2% in 2025.0.
The average volume per person in the Milk market is expected to amount to 49.9kg in 2024.

Definition:

Milk is defined as a protein- and fat-rich opaque white or creamy-colored fluid. This combination of nutrients can also be milked from other animals such as sheep and goats, but from an economic perspective, cow's milk remains the world's most important dairy product.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Regular fresh milk
Full-fat milk, reduced-fat milk, low-fat milk, skimmed milk, semi-skimmed milk
Regular pasteurized milk, ultra-pasteurized (UHT) milk, raw milk
Flavored milk, barista milk
Lactose-free milk

Preserved and powdered milk
Yogurt drinks
Non-dairy milk substitutes
Out-of-home consumption

The Milk Market in India is experiencing minimal growth, impacted by factors such as fluctuating milk prices, increasing competition, and changing consumer preferences. Despite this, the market is expected to continue growing due to the growing population and rising demand for dairy products.

Customer preferences: As consumers in India become more health-conscious, there is a growing demand for plant-based milk alternatives such as almond, soy, and coconut milk. This trend is driven by concerns over animal welfare, environmental sustainability, and dairy allergies. Additionally, the rise of veganism and lactose intolerance among millennials and Gen Z consumers has also contributed to the increasing popularity of these non-dairy milk options.

Trends in the market: In India, the Milk Market of the Dairy Products & Eggs Market within The Food market is experiencing a surge in demand for plant-based milk alternatives, such as soy and almond milk. This trend is driven by a growing health consciousness among consumers, as well as concerns over animal welfare and environmental sustainability. With the rise of social media and online shopping, e-commerce sales of dairy products are also on the rise. This trend is expected to continue, as consumers seek convenience and a wider variety of options. These developments have significant implications for industry stakeholders, who must adapt their production and marketing strategies to cater to changing consumer preferences. The shift towards plant-based milk also presents opportunities for dairy companies to diversify their product offerings and tap into a growing market segment.

Local special circumstances: In India, the Milk Market within the Dairy Products & Eggs Market is heavily influenced by the country's traditional dairy culture and the abundance of dairy animals. This has resulted in a strong domestic market for milk and milk products, with a focus on traditional dairy production methods. Government regulations also play a significant role in shaping the market, with strict quality standards and price controls in place. Additionally, the diverse geographical and cultural landscape of India has led to a variety of regional milk markets, each with its unique characteristics and dynamics. These factors contribute to the overall growth and complexity of the Milk Market in India.

Underlying macroeconomic factors: The Milk Market of the Dairy Products & Eggs Market within The Food market in India is heavily influenced by macroeconomic factors such as GDP growth, inflation rates, and government policies. India's growing population and increasing disposable income have led to a rise in demand for dairy products, driving market growth. Additionally, government initiatives such as the National Dairy Plan and favorable trade policies have encouraged investment in the Indian dairy industry. However, challenges such as inconsistent milk supply and high production costs pose a threat to market growth. Overall, the Indian economy's stable growth and supportive policies are expected to continue driving the growth of the Milk Market in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.