Home & Laundry Care - India | Statista Market Forecast

In 2024, the revenue in the Home & Laundry Care market in India amounts to INR US$8.23bn.
It is projected that the market will experience an annual growth rate of 4.96% (CAGR 2024-2029).
The largest segment in this market is the Laundry Care segment, which is estimated to have a market volume of INR US$5.55bn in 2024.
When compared globally, United States generates the highest revenue in this market, with a total of US$32bn in 2024.
In terms of per person revenues, in India generates INR US$5.71 per individual in 2024.
In the Home & Laundry Care market, it is expected that 2.3% of the total revenue will be generated through online sales by 2024.
In India, the demand for eco-friendly and organic home and laundry care products is growing rapidly due to increasing awareness about sustainability and health-consciousness among consumers.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in India is witnessing moderate growth, fueled by increasing urbanization, evolving consumer preferences for hygiene and convenience, and the rising availability of innovative cleaning products tailored to local needs.

Customer preferences: Consumers in India are increasingly prioritizing eco-friendly and sustainable cleaning products, reflecting a growing awareness of environmental issues. This shift is particularly pronounced among younger, urban populations who prefer brands that align with their values of sustainability and social responsibility. Additionally, the rise of nuclear families and dual-income households is driving demand for convenience-oriented laundry solutions, such as quick wash detergents and multipurpose cleaners, catering to busy lifestyles while ensuring effective hygiene.

Trends in the market: In India, the Home & Laundry Care market is experiencing a notable shift towards eco-friendly and sustainable cleaning solutions, driven by heightened consumer awareness of environmental issues. Younger, urban demographics are increasingly favoring brands that embody sustainability and social responsibility. Furthermore, the rise of nuclear families and dual-income households is propelling demand for convenient laundry options, such as quick wash detergents and multipurpose cleaners. This trend signifies a significant shift towards products that not only ensure hygiene but also align with modern, busy lifestyles, presenting opportunities for brands to innovate and adapt their offerings accordingly.

Local special circumstances: In India, the Home & Laundry Care market is shaped by diverse cultural practices and regional preferences that influence consumer behavior. The country's vast geography leads to varying laundry needs, from urban centers requiring quick solutions to rural areas where traditional washing methods prevail. Additionally, cultural festivals often drive increased demand for specific cleaning products, as households prepare for celebrations. Regulatory measures promoting eco-friendly practices further push brands towards sustainable offerings, creating a unique dynamic that emphasizes innovation and local relevance in product development.

Underlying macroeconomic factors: The Home & Laundry Care market in India is influenced by macroeconomic factors such as rising disposable incomes, urbanization, and demographic shifts. As more consumers migrate to urban areas, the demand for convenient and efficient laundry solutions increases, driving market growth. Additionally, fiscal policies promoting manufacturing and sustainability are encouraging brands to innovate and adopt eco-friendly practices. Global economic trends, like fluctuations in raw material prices, also impact product pricing and availability. Furthermore, changing consumer preferences towards premium and branded products reflect the broader economic health, boosting competition and enhancing market dynamics.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.