Bread & Cereal Products - South America

Revenue in the Bread & Bakery Products market amounts to US$46.67bn in 2024. The market is expected to grow annually by 7.00% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$113.00 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 22.34bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 4.9% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 46.0kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in South America is experiencing subdued growth, influenced by factors such as changing consumer preferences, increasing competition, and fluctuating commodity prices. Despite this, the market is still expected to grow due to the rise in health consciousness and the convenience of online shopping. Overall, the market is being driven by a combination of both internal and external factors, highlighting the complex nature of the food industry.

Customer preferences: As consumer awareness about the impact of food choices on overall health grows, there is a rising demand for healthier and more nutritious options in the Bread & Cereal Products Market within The Food market in South America. This trend is driven by factors such as the growing health consciousness among younger demographics, a rise in diet-related health issues, and the influence of global health and wellness trends. As a result, there is a surge in demand for products that offer functional benefits, such as high protein or low sugar content, as well as a shift towards gluten-free and organic options.

Trends in the market: In South America, the Bread & Cereal Products Market within The Food market is experiencing a rise in demand for healthier and more nutritious options. This trend is driven by a growing awareness of the importance of a balanced diet and a desire for convenient and affordable options. As a result, there is an increasing availability of gluten-free, organic, and whole grain products. This trajectory is significant as it reflects a shift towards healthier eating habits and has implications for industry stakeholders to adapt their product offerings to meet this demand. Furthermore, with the rise of e-commerce and online grocery shopping in the region, there is potential for further growth and expansion in this market segment.

Local special circumstances: In South America, the Bread & Cereal Products Market within The Food market is heavily influenced by the region's diverse cuisine and cultural preferences. For example, countries like Brazil and Argentina have a strong demand for traditional breads and cereal products made from local grains such as corn, quinoa, and cassava. Additionally, government regulations on food labeling and quality standards play a significant role in shaping the market dynamics in South America, ensuring consumer safety and promoting fair competition among market players.

Underlying macroeconomic factors: The Bread & Cereal Products Market in South America is largely influenced by macroeconomic factors such as consumer spending, economic growth, and trade policies. With the region experiencing economic growth and rising disposable incomes, consumers are increasingly seeking convenient and healthy food options, driving the demand for bread and cereal products. Additionally, favorable trade policies and increasing investments in food processing and infrastructure are further propelling the market growth. However, challenges such as inflation, currency fluctuations, and supply chain disruptions can hinder the market's performance in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.