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Baby Cereals & Other Dried Baby Food - South America

South America
  • Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$900.10m in 2024. The market is expected to grow annually by 5.00% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$2bn in 2024).
  • In relation to total population figures, per person revenues of US$2.18 are generated in 2024.
  • In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 120.60m kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 2.7% in 2025.0.
  • The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.3kg in 2024.

Definition:

The Baby Cereals & Other Dried Baby Food market covers prepared baby food that comes in powdered form and is designed to be mixed with a liquid, such as water or breast milk, to create a semi-solid food product for infants and young children. It is usually made from muesli, rice cereals, and/or grain-based porridge. This type of baby food is easy to digest and enriched with essential vitamins and minerals.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Different types of rice, oatmeal, and multigrain cereals, such as Nestlé Cerelac, Gerber Whole Wheat baby cereals, and Happy Baby Organics oatmeal cereals
  • Porridges
  • Nutritional powder mixes

Out-Of-Scope

  • Cereals and flour not exclusively intended for babies
  • Prepared baby food, such as HiPP baby food jars
  • Snacks such as Happy Baby Organics Superfood Puffs
  • Infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Baby Cereals & Other Dried Baby Food Market in South America is experiencing minimal growth, influenced by factors such as the increasing health awareness among parents and the convenience of online shopping. This market is driven by the rising demand for healthy and nutritious options for infants in the region.

Customer preferences:
The Baby Cereals & Other Dried Baby Food Market in South America has experienced a rise in demand for organic and natural options, as health-conscious parents prioritize clean label and chemical-free products for their little ones. This trend is further fueled by the growing awareness of the importance of early childhood nutrition, coupled with the increasing number of working mothers and the need for convenient, ready-to-eat options. As such, manufacturers are incorporating more sustainable and eco-friendly practices in their production processes to cater to this emerging market.

Trends in the market:
In South America, there is a growing demand for organic and natural baby food products, particularly in Brazil and Argentina. This trend is driven by an increasing awareness of the benefits of a healthy and balanced diet for infants, as well as concerns over the use of pesticides and additives in traditional baby food. As a result, we can expect to see a rise in the availability of organic and natural options in the Baby Cereals & Other Dried Baby Food Market. This presents opportunities for industry stakeholders to expand their product offerings and cater to the growing demand for healthier baby food options. Furthermore, this trend has the potential to drive competition and innovation in the market, as companies strive to meet the changing preferences of consumers in South America.

Local special circumstances:
In South America, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market is heavily influenced by the region's strong agricultural industry and the diverse cultural preferences of its population. The market is also subject to strict regulatory policies, particularly in countries like Brazil and Argentina, which have stringent food safety and labeling regulations. Additionally, the growing trend towards organic and natural baby food products has been gaining popularity in countries like Chile and Peru, where consumers are increasingly health-conscious.

Underlying macroeconomic factors:
The Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is significantly impacted by macroeconomic factors such as population growth, disposable income, and consumer spending patterns. In countries with a growing population and rising disposable income, there is a higher demand for convenient and nutritious baby food products. Additionally, favorable government policies and investments in healthcare infrastructure also contribute to the growth of the market, as they improve access to quality baby food products and increase consumer confidence. However, economic downturns and fluctuations in exchange rates can negatively affect market performance, as they may lead to reduced consumer spending and increased production costs. Moreover, rising inflation rates and unstable economic conditions can also impact the affordability of baby food products, thus influencing market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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