Fresh Vegetables - South America

South America

Highlights

Revenue in the Fresh Vegetables market amounts to US$38.74bn in 2024. The market is expected to grow annually by 7.10% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$93.76 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 34.67bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 5.6% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 70.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables market in South America is witnessing subdued growth, influenced by factors like fluctuating climate conditions, evolving consumer preferences towards healthy eating, and challenges in supply chain logistics affecting availability and prices.

Customer preferences: Consumers in South America are increasingly prioritizing fresh, locally sourced vegetables as part of a broader trend towards health and sustainability. This shift is fueled by a growing awareness of the benefits of organic produce, particularly among younger demographics who value transparency in food sourcing. Additionally, urbanization and busy lifestyles have led to a rise in demand for convenient, packaged fresh vegetables that maintain nutritional value. This evolving preference reflects a cultural inclination towards wellness and environmental consciousness, reshaping the fresh vegetables market landscape.

Trends in the market: In South America, the Fresh Vegetables Market is experiencing a significant shift towards organic and locally sourced produce, driven by increasing consumer awareness of health and sustainability. Younger demographics are leading this trend, demanding transparency in food sourcing and opting for fresh options that promote wellness. Additionally, urbanization has sparked a surge in the popularity of convenient, packaged vegetables that preserve nutritional value. These evolving preferences signal a vital transformation for industry stakeholders, necessitating adaptation in sourcing, packaging, and marketing strategies to align with consumer values and enhance competitive positioning.

Local special circumstances: In South America, the Fresh Vegetables Market is influenced by diverse geographical conditions, with varying climates allowing for a wide range of crops. Cultural preferences for traditional foods drive demand for specific local varieties, fostering a rich market for indigenous vegetables. Additionally, regulatory efforts aimed at promoting organic farming practices enhance the availability of sustainably sourced produce. The growing influence of social media in urban areas amplifies trends towards health-conscious eating, compelling producers to innovate in packaging and marketing to meet these changing consumer demands.

Underlying macroeconomic factors: The Fresh Vegetables Market in South America is significantly impacted by macroeconomic factors such as agricultural policies, trade dynamics, and consumer spending trends. Favorable fiscal policies that support local farmers enhance production capabilities, while trade agreements facilitate access to international markets, expanding export opportunities. Additionally, inflation rates and currency fluctuations can affect pricing strategies and consumer purchasing power. The increasing focus on health and sustainability among consumers, driven by global trends, encourages investment in innovative agricultural practices and technologies, thereby shaping the market's growth trajectory.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.