Non-Alcoholic Drinks - South America

The Non-Alcoholic Drinks market in South America is experiencing significant growth and development. Customer preferences in the region are shifting towards healthier and more natural beverage options. Consumers are increasingly looking for low-sugar and low-calorie drinks, as well as those that are made with natural ingredients. This trend is driven by a growing awareness of the health risks associated with excessive sugar consumption and a desire for more nutritious options. Additionally, there is a rising demand for functional beverages that offer specific health benefits, such as enhanced hydration or improved digestion. Trends in the market reflect these changing preferences. South American consumers are gravitating towards products that are labeled as organic, natural, and free from artificial additives. This has led to an increase in the availability and variety of non-alcoholic drinks that cater to these preferences. Companies are focusing on developing new formulations and flavors that meet the demand for healthier options. Additionally, there is a growing interest in traditional and indigenous beverages that have been consumed in the region for centuries. These drinks often have unique flavors and ingredients that appeal to consumers looking for authentic and culturally significant experiences. Local special circumstances in South America also contribute to the development of the Non-Alcoholic Drinks market. The region is known for its rich biodiversity and agricultural resources, which provide ample opportunities for the production of natural and organic ingredients. This has allowed local companies to capitalize on the demand for healthier beverages by sourcing and promoting local ingredients. Furthermore, South America has a strong coffee culture, which has influenced the growth of the non-alcoholic drinks market. Coffee-based beverages, such as cold brews and nitro coffees, are gaining popularity and are often seen as a healthier alternative to traditional sugary drinks. Underlying macroeconomic factors also play a role in the development of the Non-Alcoholic Drinks market in South America. The region has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has allowed consumers to prioritize their health and wellness, leading to a greater demand for non-alcoholic beverages that align with these values. Additionally, the rise of e-commerce and online shopping platforms has made it easier for consumers to access a wider range of non-alcoholic drinks, including imported and specialty products. In conclusion, the Non-Alcoholic Drinks market in South America is growing and evolving to meet the changing preferences of consumers. The demand for healthier and more natural options, as well as the influence of local culture and resources, are driving the development of the market. With the support of underlying macroeconomic factors, the market is expected to continue to expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.