Pasta - China | Statista Market Forecast

Revenue in the Pasta market amounts to US$28.00bn in 2024. The market is expected to grow annually by 7.65% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$19.54 are generated in 2024.
In the Pasta market, volume is expected to amount to 9.26bn kg by 2029. The Pasta market is expected to show a volume growth of 7.5% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 5.0kg in 2024.

Definition:

The Pasta market covers all types of food made from a mixture of flour and water that is formed into various shapes. This market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Pasta: Spaghetti, Linguine, Fettuccine, Capellini, Vermicelli, Penne, Farfalle, Fusilli, Rotini, Ravioli, Strozzapreti, Lentil pasta
Noodles: egg noodles, ramen noodles, Soba noodles, rice noodles, bean thread noodles, glass noodles, fideo noodles
Macaroni
Fresh and dried pasta

Filled or prepared pasta
Ready-to-eat meals containing stuffed pasta
Out-of-home consumption

The Pasta Market in the Bread & Cereal Products Market in China is seeing moderate growth due to factors like consumer preference for traditional food, limited access to digital technology, and slower economic growth.

Customer preferences: As Chinese consumers become more health-conscious, there has been a growing demand for healthier pasta options, such as whole grain and gluten-free varieties. Additionally, there is a rising interest in traditional Chinese pasta dishes, such as noodles made from sweet potato or mung bean flour. This trend is driven by a desire to reconnect with cultural roots and a growing interest in plant-based diets. Furthermore, the increasing popularity of online grocery shopping and delivery services has made it easier for consumers to access a wider variety of pasta options, contributing to the growth of this market segment.

Trends in the market: In China, the Pasta Market within the Bread & Cereal Products Market of The Food market is experiencing a surge in demand for healthier options, such as whole grain and gluten-free options. This trend is driven by the increasing health consciousness of Chinese consumers, who are prioritizing nutrition and wellness in their food choices. Additionally, there is a growing preference for convenience and time-saving options, leading to a rise in ready-to-eat and microwavable pasta products. This trend is expected to continue, with industry players investing in product innovation and marketing strategies to cater to this evolving consumer demand. As a result, stakeholders in the Pasta Market should focus on diversifying their product offerings and leveraging digital platforms to reach and engage with the tech-savvy Chinese consumers.

Local special circumstances: In China, the Pasta Market within the Bread & Cereal Products Market of The Food market is heavily influenced by the country's unique cultural preferences and dietary habits. Noodles, a staple in Chinese cuisine, dominate the pasta market, with a wide variety of regional and specialty noodle dishes available. Additionally, the Chinese government's regulations on food safety and labeling have a significant impact on the market, as consumers are becoming increasingly health-conscious. The market also faces competition from traditional Chinese dishes, such as rice and dumplings, which are still preferred by many consumers.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market in China is heavily influenced by macroeconomic factors such as economic growth, consumer purchasing power, and government policies. As China's economy continues to grow, the rising disposable incomes of its citizens have led to increased demand for convenient and affordable food options, including pasta products. Additionally, government policies promoting food safety and healthy eating habits have also contributed to the growth of the pasta market in China. Furthermore, the increasing urbanization and changing lifestyle patterns have also influenced the consumption of pasta, as it is a convenient and versatile meal option for busy urban dwellers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.