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  4. Bread & Cereal Products

Bread - Chad

Chad
  • Revenue in the Bread market amounts to US$357.10m in 2024. The market is expected to grow annually by 9.46% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$80bn in 2024).
  • In relation to total population figures, per person revenues of US$18.95 are generated in 2024.
  • In the Bread market, volume is expected to amount to 285.10m kg by 2029. The Bread market is expected to show a volume growth of 6.7% in 2025.0.
  • The average volume per person in the Bread market is expected to amount to 11.4kg in 2024.

Definition:

The Bread market covers staple items made by mixing one or more types of flour, wet ingredients, and leavening ingredients, and then baking it until it becomes firm and dry. Bread is available in a variety of shapes and flavors. Popular types of bread include white, whole wheat, and sourdough.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Bread of all types of grain is included (wheat bread, whole wheat bread, brown bread, spelt bread, cornbread, yeast bread, sourdough, rice bread, gluten-free bread, raisin/fruit bread)
  • Fresh bread, frozen bread
  • Flatbread (Tortillas), bread rolls and sliced bread (toasted bread)
  • Bagels, Ciabatta, Baguette
  • Injera, Bao Buns, Panini, Naan, Pita, English Muffin

Out-Of-Scope

  • Pastry and other bakery goods
  • Gingerbread
  • Crackers
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Bread market in Chad has been experiencing subdued growth due to various factors such as consumer preference for traditional bread, lack of technological advancements, and limited access to online services. Despite this, rising health awareness and convenience of bread products are driving some growth in the market.

Customer preferences:
The bread market in Chad has seen a rise in demand for artisanal and organic bread as consumers become more health-conscious and seek out natural and wholesome options. This trend is also driven by a growing awareness of the benefits of a balanced and nutritious diet. In addition, there has been a shift towards convenient and on-the-go breakfast options, such as breakfast bars and breakfast sandwiches, catering to busy lifestyles and changing consumer preferences.

Trends in the market:
In Chad, the Bread Market is seeing a growth in demand for gluten-free and organic bread products, driven by consumers' increasing health consciousness and desire for healthier options. This trend is expected to continue, with a projected CAGR of 6.5% in the next five years. In the global Bread & Cereal Products Market, the demand for artisanal and specialty breads is also on the rise, driven by consumers' interest in unique and high-quality products. This trend is significant for industry stakeholders as it presents opportunities for innovation and product differentiation. However, it also poses challenges in terms of production and distribution. Industry players must keep up with these trends and adapt their strategies to meet changing consumer preferences.

Local special circumstances:
In Chad, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's limited infrastructure, leading to challenges in the supply chain and distribution of bread products. This creates a demand for locally produced bread, as imports are costly and unreliable. Additionally, cultural preferences for specific types of bread, such as the popular flatbread known as 'dégué' in Chad, also shape the market. These factors contribute to a unique market landscape, where local bakeries and street vendors dominate the bread market.

Underlying macroeconomic factors:
The Bread Market of the Bread & Cereal Products Market within The Food market is heavily impacted by macroeconomic factors such as economic stability, consumer spending patterns, and government policies. Countries with strong economic growth, low inflation rates, and high consumer confidence tend to have a higher demand for bread products, leading to increased market growth. Additionally, fiscal policies such as subsidies or taxes on bread production and distribution can significantly influence market performance and competition among market players. Furthermore, global economic trends, such as increasing urbanization and changing dietary preferences, can also impact the demand for bread products in the market. These factors, combined with national economic health and fiscal policies, play a critical role in shaping the Bread Market in Chad.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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