Baby Milk & Infant Formula - Canada

Revenue in the Baby Milk & Infant Formula market amounts to US$478.60m in 2024. The market is expected to grow annually by 3.29% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$12.24 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 17.67m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 1.8% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.4kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in Canada's Food Market is experiencing negligible growth, impacted by factors like declining birth rates and increasing concerns about artificial ingredients. However, the convenience of online shopping and rising health awareness may drive growth in the future.

Customer preferences: As consumers become more health-conscious, demand for organic and natural baby formula options has also increased in Canada. This trend is driven by concerns over the potential negative effects of artificial ingredients and additives in traditional formula. Additionally, cultural preferences for breastfeeding and attachment parenting have led to a rise in demand for products that mimic breast milk and promote bonding between mother and child.

Trends in the market: In Canada, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a shift towards organic and natural products. This trend is driven by the increasing awareness and demand for healthier options for infants. There is also a rising emphasis on sustainability and ethical sourcing in the industry. This trend is expected to continue, with companies investing in research and development to meet consumer demands. Additionally, there is an increasing use of online platforms for purchasing baby food products, providing convenience for busy parents and opening up new avenues for market growth.

Local special circumstances: In Canada, the Baby Milk & Infant Formula Market of the Baby Food Market is heavily influenced by the country's strict regulatory standards for infant formula. The Canadian Food Inspection Agency closely monitors the production and marketing of these products, ensuring their safety and quality. Additionally, Canada's multicultural population has created a demand for diverse and specialized infant formula options. This has led to the emergence of niche brands catering to specific cultural and dietary needs, further shaping the dynamics of the market.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market in Canada is influenced by macroeconomic factors such as national economic health, government policies, and global economic trends. Canada's strong economic stability and growth have a positive impact on consumer confidence and purchasing power, driving the demand for premium baby formula products. Furthermore, government initiatives to support maternal and child health, such as the Canada Prenatal Nutrition Program and the Canada Child Benefit, are expected to boost the market growth. On a global scale, the increasing awareness about the benefits of breastfeeding and the rising trend of organic and natural baby food products are also shaping the market dynamics.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.