Paint, Wallpaper & Supplies - Northern Europe

In Northern Europe, the revenue generated in the Paint, Wallpaper & Supplies market is estimated to reach US$1.74bn in 2024.
It is projected to experience an annual growth rate of 3.42% (CAGR 2024-2029).
When compared globally, United States generates the highest revenue in this market segment, amounting to US$52bn in 2024.
Taking into account the total population, the per-person revenue in Northern Europe is approximately US$51.45 in 2024.
In Northern Europe, the demand for eco-friendly and sustainable paint and wallpaper products is on the rise, driven by a strong emphasis on environmental consciousness.

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Paint
Wallpapers
Paint supplies
Wallpaper supplies

Wall tiles
Wall panels
Painting tools

In Northern Europe, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is experiencing negligible growth. Factors like consumer preference for DIY projects and limited market competition are impacting this slow growth rate. The convenience of online shopping also contributes to the stagnant growth of this market segment.

Customer preferences: Consumers in Northern Europe are displaying a growing preference for environmentally-friendly and sustainable paint and wallpaper options in the DIY & Hardware Store Market. This trend is linked to the increasing awareness of the impact of traditional paint and wallpaper on the environment, as well as a growing desire for more eco-friendly lifestyles. As a result, DIY & Hardware stores are now offering a wider selection of eco-friendly and sustainable options to cater to this demand. This shift towards sustainability is also influenced by a growing emphasis on individual responsibility for reducing carbon footprint and promoting green living.

Trends in the market: In the Northern European market, the DIY & Hardware Store Market is seeing a surge in the demand for environmentally-friendly paints and wallpaper supplies. This trend is driven by increasing consumer awareness and concerns around sustainability and health. As consumers become more conscious of their impact on the environment and seek out healthier options for their homes, manufacturers are responding by developing eco-friendly products with reduced emissions and toxic substances. This trend is expected to continue as regulations tighten and consumers prioritize sustainable products. As a result, industry stakeholders should consider investing in research and development to meet these evolving demands and capitalize on the potential growth opportunities in the market.

Local special circumstances: In Northern Europe, the market for Paint, Wallpaper & Supplies within the DIY & Hardware Store Market is influenced by a strong DIY culture and high levels of disposable income. This has resulted in a focus on premium quality products and a demand for sustainable and environmentally-friendly options. Additionally, strict regulations regarding chemical use and environmental impact have led to niche markets for natural and organic paint and wallpaper products. These factors have contributed to a unique market dynamic where consumers prioritize health and sustainability in their purchasing decisions.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Northern Europe is influenced by various macroeconomic factors. The current global economic trends, including fluctuations in consumer spending and trade agreements, can impact the market's overall performance. Furthermore, the national economic health and fiscal policies of each country in the region play a significant role in determining market growth. For instance, countries with stable economies and favorable tax policies may experience higher consumer spending, leading to increased demand for DIY and hardware products. Additionally, investment in construction and home renovation activities can drive the demand for paint, wallpaper, and other supplies in this market segment. Finally, changes in relevant financial indicators, such as interest rates and inflation, can also affect the purchasing power of consumers and subsequently influence market growth.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.