Lawn & Garden - Northern Europe | Statista Market Forecast

In 2024, the revenue in the Lawn & Garden market in Northern Europe amounts to US$5.57bn.
It is projected that the market will experience an annual growth rate of 3.22% from 2024 to 2029 (CAGR 2024-2029).
When comparing the global market, United States generates the highest revenue with US$133bn in 2024.
In terms of per person revenues, in 2024, each individual in Northern Europe generates approximately US$164.50.
In Northern Europe, the market for lawn & garden products is booming due to the region's strong emphasis on eco-friendly and sustainable gardening practices.

Definition:

In the segment Lawn & Garden, the focus lies on products that help homeowners and landscapers create and maintain attractive and functional outdoor living spaces. Included in this segment are plants, gardening tools, gardening plant supplies, and outdoor power equipment. Outdoor accessories, such as umbrellas and sunshades, and outdoor storage, such as a garden house, as well as non-electric grills and garden décor are also part of the segment.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. Outdoor lamps are not included in this segment but can be found in the Lamps & Lighting segment of the Furniture market. For more information on the displayed data, click the info button on the right hand side of each box.

Gardening tools & outdoor power equipment
Plants & gardening supplies
Outdoor storage
Non-electric grills and supplies
Garden décor

Outdoor & garden furniture
Outdoor lamps
Farm and ranch supplies
Aquatic plants

The Lawn & Garden market in Northern Europe's DIY & Hardware Store market has seen minimal growth due to factors such as low consumer interest and limited adoption of digital technologies. This stagnant growth can also be attributed to the convenience of physical stores for purchasing garden and DIY products.

Customer preferences: Rising environmental awareness and concerns about the impact of chemical products on health have led to a growing demand for organic and eco-friendly lawn and garden products. With more people prioritizing sustainability and natural living, there is also a rising preference for non-toxic and biodegradable options. This trend has resulted in the growth of innovative and eco-friendly products such as natural fertilizers, composters, and organic pesticides in the DIY & hardware store market. Additionally, there is a growing interest in urban gardening and small-space gardening solutions, as city dwellers look for ways to bring nature into their homes. These shifts reflect a growing desire for eco-conscious and healthy lifestyles among consumers in Northern Europe.

Trends in the market: In Northern Europe, the Lawn & Garden Market within the DIY & Hardware Store Market is experiencing a rise in eco-friendly and sustainable gardening practices. This trend is driven by increasing awareness of the importance of preserving the environment and reducing carbon footprint. Additionally, there is a growing demand for organic and natural gardening products, leading to the introduction of new eco-friendly products in the market. This trend is expected to continue as consumers prioritize sustainability and seek out environmentally-friendly options. For industry stakeholders, this presents an opportunity to capitalize on the growing demand for eco-friendly products and services, potentially leading to increased sales and brand loyalty. However, it also poses a challenge for companies to adapt and innovate in order to stay competitive in this evolving market.

Local special circumstances: In Northern Europe, the Lawn & Garden Market within the DIY & Hardware Store Market is heavily influenced by the region's climate and relatively high disposable income. The demand for high-quality and sustainable gardening products is on the rise, as consumers prioritize eco-friendliness. Additionally, strict regulations on the use of synthetic pesticides and fertilizers have encouraged the adoption of organic gardening methods. These factors have led to the growth of niche markets for organic gardening products, as well as a significant shift towards electric and battery-powered gardening tools.

Underlying macroeconomic factors: The Lawn & Garden Market within the DIY & Hardware Store Market in Northern Europe is affected by macroeconomic factors such as consumer spending power, housing market trends, and overall economic stability. For instance, a country with a strong economy and growing consumer confidence will likely see an increase in demand for lawn and garden products, while a country facing economic challenges may experience a decline in sales. Furthermore, government policies and regulations related to environmental sustainability and consumer safety can also impact the market. As Northern Europe continues to prioritize sustainable and eco-friendly practices, there is a growing demand for products that align with these values, such as organic and natural fertilizers, biodegradable materials, and energy-efficient tools. Additionally, the increasing trend of DIY culture and growing interest in home improvement projects also contribute to the growth of the market.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Gardening is becoming an increasingly popular pastime in the United States. The pandemic freed up a lot of spare time for many homeowners, allowing them to remodel and redecorate their homes and lawns. Not only has this led to an increase in home improvement projects, but also to a measurable growth of the garden equipment and plants market. In 2020, the combined sales of building materials and garden equipment grew by 14 percent compared to the year before, at more than 425 billion U.S. dollars. Similarly, that same year the market size of the plant and flower growing industry increased, recovering from a sales dip in 2019.