Paint, Wallpaper & Supplies - Estonia

In Estonia, the revenue generated in the Paint, Wallpaper & Supplies market amounted to US$53.84m in 2024.
It is projected that the market will experience an annual growth rate of 4.66% (CAGR 2024-2029).
When comparing the revenue on a global scale, United States generates the highest amount with US$52bn in 2024.
In terms of per person revenues, in Estonia generates US$40.82 in 2024.
Despite its small size, Estonia has a thriving market for paint, wallpaper, and supplies, with a strong emphasis on eco-friendly and sustainable products.

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Paint
Wallpapers
Paint supplies
Wallpaper supplies

Wall tiles
Wall panels
Painting tools

The DIY & Hardware Store Market in Estonia is seeing minimal growth in the Paint, Wallpaper & Supplies Market. Factors such as consumer preferences for DIY projects and competition from online retailers are impacting this growth rate, despite the convenience offered by digital technologies.

Customer preferences: As sustainability continues to gain prominence, consumers are showing a growing preference for eco-friendly and natural paint and wallpaper options in the DIY & Hardware Store Market. This shift towards more sustainable choices is driven by cultural values and increasing awareness about the impact of traditional paints and coatings on the environment. In addition, the rising demand for non-toxic and low-VOC products reflects a growing concern for personal health and well-being.

Trends in the market: In Estonia, the DIY & Hardware Store Market is experiencing a rise in the demand for eco-friendly and sustainable paint and wallpaper options. This trend is driven by increasing awareness about environmental concerns and the desire for healthier living spaces. Market players are responding by offering a wider range of eco-friendly products, such as low-VOC paints and biodegradable wallpaper materials. This trend is expected to continue, as consumers become more conscious of the impact of their choices on the environment. As a result, industry stakeholders need to adapt their product offerings and marketing strategies to cater to this growing demand for eco-friendly options, or risk losing customers to more environmentally-friendly competitors.

Local special circumstances: In Estonia, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is influenced by the country's small size and its proximity to Russia, which affects pricing and availability. Additionally, the country's strong DIY culture and tech-savvy population drive the demand for sustainable and eco-friendly products. Government regulations also play a significant role in promoting green practices and increasing competition among market players.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Estonia is heavily impacted by various macroeconomic factors. These include the overall health of the national economy, global economic trends, fiscal policies, and other relevant financial indicators. For instance, a strong and stable economy with favorable fiscal policies can lead to increased consumer spending power, resulting in a boost in the demand for home improvement products such as paint, wallpaper, and supplies. On the other hand, economic downturns and uncertainty can lead to a decrease in consumer spending, negatively affecting the market. Moreover, global economic trends, such as fluctuations in commodity prices and trade agreements, can also impact the availability and cost of raw materials used in the production of these products. Therefore, it is crucial to monitor and analyze macroeconomic factors to understand their impact on the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Estonia.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.