Lawn & Garden - EMEA | Statista Market Forecast

Revenue in the Lawn & Garden market amounts to US$98.70bn in 2024. The market is expected to grow annually by 2.72% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$133bn in 2024).
In relation to total population figures, per person revenues of US$40.42 are generated in 2024.

Definition:

In the segment Lawn & Garden, the focus lies on products that help homeowners and landscapers create and maintain attractive and functional outdoor living spaces. Included in this segment are plants, gardening tools, gardening plant supplies, and outdoor power equipment. Outdoor accessories, such as umbrellas and sunshades, and outdoor storage, such as a garden house, as well as non-electric grills and garden décor are also part of the segment.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. Outdoor lamps are not included in this segment but can be found in the Lamps & Lighting segment of the Furniture market. For more information on the displayed data, click the info button on the right hand side of each box.

Gardening tools & outdoor power equipment
Plants & gardening supplies
Outdoor storage
Non-electric grills and supplies
Garden décor

Outdoor & garden furniture
Outdoor lamps
Farm and ranch supplies
Aquatic plants

The Lawn & Garden market in the EMEA nan region is experiencing negligible growth, impacted by factors like slow adoption of digital technologies, low consumer health awareness, and limited online services convenience.

Customer preferences: With the rise of environmental consciousness, consumers in EMEA and the Lawn & Garden Market within the DIY & Hardware Store Market are increasingly opting for sustainable and eco-friendly products. From energy-efficient gardening tools to organic and natural fertilizers, there has been a notable shift towards environmentally friendly options. This trend is also influenced by the growing interest in urban gardening and the desire for self-sufficiency, especially among younger consumers. Additionally, the increasing demand for low-maintenance and space-saving gardening solutions has further fueled the popularity of these eco-friendly products.

Trends in the market: In EMEA, the Lawn & Garden Market within the DIY & Hardware Store Market is seeing a surge in demand for sustainable and eco-friendly products. Consumers are increasingly aware of the impact of their purchasing decisions on the environment and are gravitating towards organic and non-toxic options. This trend is expected to continue as governments and organizations prioritize sustainability efforts. For industry stakeholders, this presents an opportunity to develop and market greener alternatives and cater to the growing demand for environmentally-responsible products.

Local special circumstances: In EMEA, the Lawn & Garden Market within the DIY & Hardware Store Market is greatly impacted by geographical and cultural differences. In Europe, countries like Germany and France have strict regulations on pesticide usage, leading to a rise in demand for organic lawn and garden products. In the Middle East, the climate and water scarcity influence product offerings, with a focus on drought-resistant plants and irrigation systems. These factors play a significant role in shaping the market landscape and consumer preferences in this region.

Underlying macroeconomic factors: The Lawn & Garden Market within the DIY & Hardware Store Market is also impacted by macroeconomic factors such as consumer confidence, disposable income, and housing market trends. In countries with favorable economic conditions and stable consumer spending, the demand for lawn and garden products is likely to be higher. On the other hand, economic downturns, high unemployment rates, and stagnant wages may dampen consumer spending and result in slower market growth. Government policies, such as tax cuts or incentives for home renovations, can also have a significant impact on the performance of the market. Moreover, global economic trends, such as fluctuations in raw material costs and trade policies, can affect the availability and pricing of lawn and garden products, ultimately influencing market growth.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Gardening is becoming an increasingly popular pastime in the United States. The pandemic freed up a lot of spare time for many homeowners, allowing them to remodel and redecorate their homes and lawns. Not only has this led to an increase in home improvement projects, but also to a measurable growth of the garden equipment and plants market. In 2020, the combined sales of building materials and garden equipment grew by 14 percent compared to the year before, at more than 425 billion U.S. dollars. Similarly, that same year the market size of the plant and flower growing industry increased, recovering from a sales dip in 2019.