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Wine - Eastern Europe

Eastern Europe
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Wine market amounts to US$7.3bn in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$2.3bn in 2024.
  • Revenue, combined amounts to US$9.6bn in 2024.
  • The revenue, at home is expected to grow annually by -1.93% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated United States (US$40bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$30.67 are generated in 2024.
  • In the Wine market, volume, at home is expected to amount to 881.8m L by 2024.
  • Volume, out-of-home is expected to amount to 130.1m L in 2024.
  • Volume, combined is expected to amount to 1.0bn L in 2024.
  • The Wine market is expected to show a volume growth, at home of -6.5% in 2025.0.
  • The average volume per person, at home in the Wine market is expected to amount to 3.71L in 2024.

Definition:

The Wine market contains alcoholic beverages derived from fermented grapes.

Structure:

The Wine market is divided into the following markets:

  • The Still Wine market refers to wine without the addition of carbon dioxide. This market also contains additional information regarding red wine, white wine, and rosé wine.
  • The Sparkling Wine market refers to wine with the addition of carbon dioxide.
  • The Fortified Wine market refers to wine that has been strengthened with added alcohol.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

In-Scope

  • Grape Wine, such as Red Wine
  • Sparkling Wine, such as Champagne
  • Fortified Wine, such as Sherry

Out-Of-Scope

  • Other Fruit Wines, such as Cider or Perry
  • Non-Alcoholic Wine
Wine: market data & analysis - Cover

Market Insights report

Wine: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Price

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Wine market in Eastern Europe has been experiencing significant growth in recent years. Customer preferences in the region have been shifting towards wine consumption, with an increasing demand for both domestic and imported wines. Eastern European consumers are becoming more knowledgeable about different types and varieties of wine, and are willing to explore new options. They are also showing a preference for higher quality wines, with a focus on taste and origin. Trends in the market indicate that Eastern European countries are increasingly producing their own wines, with a particular emphasis on indigenous grape varieties. This has led to a rise in the popularity of local wines, as consumers appreciate the unique flavors and characteristics that these wines offer. However, imported wines from other European countries, such as Italy and France, continue to be in high demand, especially among more affluent consumers. Local special circumstances in Eastern Europe have played a role in the development of the wine market. The region has a long history of wine production, with many countries having a rich winemaking tradition. This has created a strong cultural affinity towards wine, and has contributed to the growing interest in wine consumption. Additionally, the relatively low cost of production in Eastern Europe has made it an attractive destination for wine producers, both domestic and international, looking to expand their operations. Underlying macroeconomic factors have also influenced the growth of the wine market in Eastern Europe. The region has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending power. This has allowed consumers to indulge in luxury goods, such as wine, and has contributed to the rising demand for wine in the region. Furthermore, the growing tourism industry in Eastern Europe has also played a role in the development of the wine market, as tourists are often eager to explore and experience the local wine culture. In conclusion, the Wine market in Eastern Europe is experiencing growth due to shifting customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As consumers become more knowledgeable and discerning about wine, the demand for both domestic and imported wines is expected to continue to rise. With a strong cultural affinity towards wine and favorable economic conditions, Eastern Europe is poised to become a prominent player in the global wine market.

    Methodology

    Data coverage:
    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:
    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:
    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:
    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

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    Wine: market data & analysis - BackgroundWine: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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