Skip to main content
  1. Market Insights
  2. Consumer
  3. Alcoholic Drinks
  4. Spirits

Vodka - Eastern Europe

Eastern Europe
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Vodka market amounts to US$2.0bn in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$159.7m in 2024.
  • Revenue, combined amounts to US$2.1bn in 2024.
  • The revenue, at home is expected to grow annually by -1.84% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated United States (US$13bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$8.33 are generated in 2024.
  • In the Vodka market, volume, at home is expected to amount to 264.8m L by 2024.
  • Volume, out-of-home is expected to amount to 11.7m L in 2024.
  • Volume, combined is expected to amount to 276.5m L in 2024.
  • The Vodka market is expected to show a volume growth, at home of -8.5% in 2025.0.
  • The average volume per person, at home in the Vodka market is expected to amount to 1.11L in 2024.

Definition:

Vodka is as a distilled alcoholic beverage that is based on grains and/or potatoes. Typically, vodka has an alcohol content of at least 40% alcohol by volume (ABV).

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Smirnoff) and Pernod Ricard (e.g., Absolut).

In-Scope

  • Vodka, such as Smirnoff Vodka and Absolut Vodka

Out-Of-Scope

  • RTD Cocktails

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Jun 2024

Source: Statista Market Insights

Most recent update: Jun 2024

Source: Statista Market Insights

Volume

Most recent update: Jun 2024

Source: Statista Market Insights

Most recent update: Jun 2024

Source: Statista Market Insights

Key Players

Most recent update: Mar 2024

Source: Statista Market Insights

Price

Most recent update: Jun 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Mar 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Jun 2024

Source: Statista Market Insights

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Key Market Indicators

Notes: Based on IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

Explore more high-quality data on related topic

Vodka market in the U.S. - Statistics & Facts

Vodka, like other segments of the alcoholic beverages industry is recovering from the downturn in the industry caused first by the pandemic lockdown and then the inflation in the wake of the Ukraine war. Compounding vodka's troubles is the fact that it has lost market share to whiskey in the United States for the first time. New innovations in the segment have stalled as well with product introductions yet to rebound to pre-pandemic levels. Nevertheless, vodka remains one of the largest segments in the U.S. spirits industry.
More data on the topic

Contact

Get in touch with us. We are happy to help.