Cider, Perry & Rice Wine - Eastern Europe

The Cider, Perry & Rice Wine market in Eastern Europe has been experiencing significant growth in recent years.

Customer preferences: Customers in Eastern Europe have shown a growing interest in alternative alcoholic beverages such as cider, perry, and rice wine. These drinks offer a unique taste and are often perceived as a healthier option compared to traditional alcoholic beverages. Additionally, the growing popularity of craft and artisanal products has also contributed to the increased demand for these beverages.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Eastern Europe is the emergence of local and regional brands. These brands focus on producing high-quality products using locally sourced ingredients, which resonates well with consumers who value authenticity and support local businesses. This trend has led to a diversification of product offerings and an increase in competition within the market. Another trend in the market is the introduction of flavored variants. Manufacturers are constantly innovating and introducing new flavors to cater to the changing preferences of consumers. Flavored ciders, perries, and rice wines offer a wide range of options, appealing to a broader customer base and driving sales growth.

Local special circumstances: Eastern Europe has a rich tradition of fruit cultivation, making it an ideal region for the production of cider and perry. Countries like Poland, Romania, and Hungary have a long history of fruit orchards, providing a steady supply of apples and pears for the production of these beverages. This local availability of raw materials gives Eastern European producers a competitive advantage and allows them to offer high-quality products at competitive prices.

Underlying macroeconomic factors: The improving economic conditions in Eastern Europe have played a significant role in the growth of the Cider, Perry & Rice Wine market. As disposable incomes rise, consumers have more purchasing power to spend on premium and niche products. This has created a favorable environment for the growth of the market, as consumers are willing to explore new and unique beverages. Furthermore, the increasing tourism in Eastern Europe has also contributed to the growth of the market. As more tourists visit the region, they are exposed to local products and are likely to try and purchase cider, perry, and rice wine as souvenirs or for personal consumption. This has led to an increase in both domestic and international demand for these beverages. In conclusion, the Cider, Perry & Rice Wine market in Eastern Europe is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The market is expected to continue expanding as consumers seek out alternative alcoholic beverages and as local producers innovate and cater to the evolving preferences of their customers.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.