Sports

Revenue in the Sports market is projected to reach US$148.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.11%, resulting in a projected market volume of US$181.20m by 2029.
In global comparison, most revenue will be generated United States (US$49.76bn in 2024).
The average revenue per user (ARPU) in the Sports market is projected to amount to US$25.53 in 2024.

Definition:

The sports market encompasses various segments related to popular sports such as Soccer, Football, Basketball, Baseball, and Cricket. These segments include media, ticket sales, and merchandise sales, catering to the diverse needs of sports enthusiasts worldwide.

Structure:

Media: This market focuses on revenues generated from broadcasting rights, digital streaming services, advertising, and sponsorships related to sporting events. It encompasses television broadcasting, online streaming platforms, and radio broadcasts dedicated to Soccer, Football, Basketball, Baseball, and Cricket.
Ticket Sales: This part comprises revenues generated from the sale of tickets for live sporting events, including matches, tournaments, and championships in Soccer, Football, Basketball, Baseball, and Cricket. It encompasses sales from both physical ticket outlets and online ticketing platforms.
Merchandise Sales: This market includes revenues derived from the sale of sports-related merchandise such as jerseys, caps, memorabilia, equipment, and accessories associated with Soccer, Football, Basketball, Baseball, and Cricket. It covers sales through retail outlets, online stores, and official team or league merchandise shops.

Additional information:

The market metrics include revenues, users, average revenue per user, and market penetration rates. Revenues are primarily driven by consumer spending on media subscriptions, ticket purchases, and merchandise. Insights into the consumer market also encompass data on specific sports events, teams, and leagues, providing comprehensive analytics for informed decision-making.

Key players in the sports market include major sports leagues, broadcasting networks, sports apparel brands, and retail chains specializing in sports merchandise. For further details on the data presented, refer to the information provided alongside the respective data sets.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Sports market in Taiwan has been experiencing slow growth, impacted by various factors including strong competition within sub-markets and limited public interest. However, increasing investment in infrastructure and the popularity of international tournaments have been driving growth in some areas. Nevertheless, government regulations and cultural attitudes towards sports may hinder overall market expansion.

Customer preferences: With the rise of health and wellness consciousness, consumers in the Sports Market in Taiwan are increasingly looking for ways to combine their passion for sports and fitness with their overall well-being and mental health. This has led to a growing demand for holistic, integrated fitness solutions that go beyond just physical exercise. This includes a focus on mental health and stress management, with activities like yoga and mindfulness gaining popularity. As a result, there has been a rise in fitness centers and studios offering a variety of classes and programs to cater to these evolving consumer preferences.

Trends in the market: In Taiwan, the Sports Market is experiencing a surge in e-sports and virtual sporting events. These trends have been accelerated by the COVID-19 pandemic, as people have been forced to stay at home and seek entertainment through online platforms. This has led to increased investments in technology and infrastructure to support virtual sporting events, creating a new playing field for the industry. As a result, there are now opportunities for marketers and advertisers to reach a wider audience through these virtual events and for athletes to showcase their skills beyond traditional sports. These trends indicate a shift towards a more digital and technology-driven Sports market in Taiwan, with great potential for growth and innovation.

Local special circumstances: In Taiwan, the Sports Market is influenced by the countrys strong focus on health and physical fitness, as well as its passion for competitive sports such as baseball and basketball. The government has also implemented policies to promote and support the development of the sports industry, leading to a growing number of local and international events in Taiwan. This unique combination of factors has contributed to Taiwans thriving Sports market and its popularity among both consumers and businesses.

Underlying macroeconomic factors: The Sports market in Taiwan is heavily impacted by macroeconomic factors. The success and growth of the market is heavily influenced by the economic health of the country, as well as global economic trends. Fiscal policies and other financial indicators also play a significant role in the performance of the Sports market in Taiwan. For example, economic downturns or recessions can lead to decreased consumer spending on sports products and services, while strong economic growth can result in increased consumer spending and investment in the sports industry. In addition, government policies and investments in sporting infrastructure can greatly impact the development and growth of the Sports market in Taiwan. Overall, the macroeconomic climate of the country has a strong influence on the trajectory and success of the Sports market.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.