Baseball Media - Taiwan

Taiwan

Highlights

Revenue in the Baseball Media market is projected to reach US$1.99m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -0.53%, resulting in a projected market volume of US$1.94m by 2029.
In global comparison, most revenue will be generated United States (US$5.84bn in 2024).
The average revenue per user (ARPU) in the Baseball Media market is projected to amount to US$1.94 in 2024.
In the Baseball Media market, the number of users is expected to amount to 1.0m users by 2029.
User penetration in the Baseball Media market will be at 4.3% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Baseball Media Market in Taiwan nan is facing a negligible decline in growth rate due to various factors. These include increasing competition within the Sports Market, shifting consumer preferences, and the impact of recent technological advancements on traditional media outlets. Despite this decline, the market continues to offer convenient and innovative online services to cater to the growing health awareness among consumers.

Customer preferences: As the popularity of baseball continues to grow in Taiwan, there has been an increase in demand for innovative and interactive ways to consume baseball content. This has led to a rise in virtual and augmented reality experiences, as well as social media platforms dedicated to live streaming games and engaging with fans. Additionally, there is a growing preference for personalized and localized content, as well as a focus on creating an immersive and all-encompassing fan experience. This shift towards digital and personalized content is also influenced by the rise of younger, tech-savvy generations as the primary consumer base.

Trends in the market: In Taiwan, the Baseball Media Market of the Baseball Market within the Sports Market is experiencing a surge in demand for online streaming services. This trend has been accelerated by the pandemic, with consumers turning to online platforms for their baseball fix. As a result, media companies and teams are investing in better streaming technology and content to cater to this growing market. Furthermore, there is a growing interest in data-driven analysis and virtual reality experiences, which can provide a more immersive viewing experience for fans. These developments are not only making baseball more accessible to a wider audience but also opening up new revenue streams for industry players. Going forward, the integration of social media and e-commerce could further enhance the viewing experience and create additional opportunities for marketing and fan engagement strategies.

Local special circumstances: In Taiwan, the Baseball Media Market of the Baseball Market within the Sports Market is heavily influenced by the cultural impact of baseball in the country. Baseball is not just a sport in Taiwan, but a way of life, with a rich history and passionate fanbase. This unique cultural phenomenon has led to a strong demand for baseball media, including live game coverage, news, and analysis. Additionally, regulations restricting access to foreign media outlets have created a specific niche for local broadcasters and streaming platforms, further driving growth and competition in the market.

Underlying macroeconomic factors: The Baseball Media Market within the Sports Market in Taiwan is primarily influenced by the overall performance of the economy. Factors such as the GDP growth rate, interest rates, and inflation can significantly impact consumer spending and investment in media. Additionally, government policies and regulations, such as taxation and trade policies, can also affect the performance of the market. The popularity of baseball in Taiwan and the success of the national team can also have a significant impact on the demand for baseball media coverage. As Taiwans economy continues to grow and consumer spending power increases, the market for baseball media is expected to see steady growth. However, any economic downturn or changes in government policies can have a negative impact on the market.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.