Baseball - Taiwan | Statista Market Forecast

Revenue in the Baseball market is projected to reach US$6.53m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.46%, resulting in a projected market volume of US$7.02m by 2029.
In global comparison, most revenue will be generated United States (US$9.96bn in 2024).
The average revenue per user (ARPU) in the Baseball market is projected to amount to US$6.35 in 2024.
In the Baseball market, the number of users is expected to amount to 1.1m users by 2029.
User penetration in the Baseball market will be at 4.3% in 2024.

Definition:

The Baseball market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the extensive global fanbase of baseball. It includes platforms and channels dedicated to delivering news, analysis, and entertainment related to baseball events worldwide, as well as the sale of tickets for live baseball games and various baseball-related merchandise.

Structure:

Baseball Media: This segment includes revenues from television and online streaming rights for baseball games, providing fans with access to live coverage and analysis.
Baseball Ticket Sales: This segment comprises revenues from the sale of tickets for baseball games held in stadiums, online ticketing platforms facilitating ticket purchases, and season ticket packages.
Baseball Merchandising: This segment encompasses revenues from the sale of various baseball-related products and merchandise, such as team jerseys, baseball caps, apparel, equipment, and memorabilia, allowing fans to showcase their support for their favorite teams and players.

Additional information:

Key metrics within the Baseball Market include revenues, viewers, ticket sales volumes, merchandise sales volumes, and market penetration rates. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Baseball Market include broadcasting networks, baseball teams, sports apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Taiwan Baseball market has seen minimal growth affected even further by the slowdown of its sub-markets including Baseball Media, Merchandise, and Ticket Sales. Factors such as lack of fan attendance and competition from other sports contribute to this stagnation.

Customer preferences: In Taiwan, the popularity of baseball continues to rise, with an increasing number of young players joining leagues and attending games. This trend is fueled by a growing interest in the sport among Taiwans youth, as well as the governments efforts to promote and support baseball. Additionally, there has been a shift towards a more health and fitness-conscious society, with many consumers prioritizing sports and physical activities. This has led to a higher demand for baseball equipment, training programs, and participation in events and tournaments.

Trends in the market: In Taiwan, the Baseball Market is seeing a surge in fan engagement through social media platforms. Fans can now follow their favorite teams and players on social media for real-time updates, behind-the-scenes content, and interactive fan experiences. This trend has increased the reach and exposure of the Baseball Market, creating a deeper connection between fans and the sport. As technological advancements continue to shape the way sports are consumed, industry stakeholders can expect an increased focus on enhancing the digital fan experience and leveraging social media as a key platform for promoting the Baseball Market. This can lead to higher fan loyalty and potentially attract a younger generation of fans to the sport.

Local special circumstances: In Taiwan, baseball has become more than just a sport - it has become an integral part of the cultural fabric. Due to the history and cultural significance of baseball in Taiwan, it has a strong and passionate fan base unlike any other market. The local government has also played a significant role in promoting and supporting the sport, with the creation of youth development programs and dedicating resources to strengthen the professional baseball league. Additionally, Taiwans geographical location and proximity to Japan has also allowed for increased competition and collaboration between Taiwanese and Japanese baseball teams, adding to the unique dynamics of the baseball industry in Taiwan.

Underlying macroeconomic factors: The growth of the Baseball Market within the Sports Market market in Taiwan is heavily influenced by macroeconomic factors. In recent years, Taiwans economy has been growing at a steady pace, with a strong focus on developing its sports industry. This has led to increased investments in infrastructure and facilities, as well as the development of new initiatives aimed at promoting sports and fostering talent. Additionally, the rising disposable income and the growing popularity of baseball among the younger generation have also contributed to the expansion of the market. Moreover, with increasing global interest in baseball and Taiwans reputation as a powerhouse in the sport, the country is well-positioned to continue experiencing growth in its Baseball Market within the Sports Market in the coming years.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.