American Football Ticket Sales - Taiwan

Taiwan

Highlights

Revenue in the American Football Ticket Sales market is projected to reach US$556.30k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 8.11%, resulting in a projected market volume of US$821.40k by 2029.
In global comparison, most revenue will be generated United States (US$3.59bn in 2024).
The average revenue per user (ARPU) in the American Football Ticket Sales market is projected to amount to US$44.09 in 2024.
In the American Football Ticket Sales market, the number of users is expected to amount to 12.3k users by 2029.
User penetration in the American Football Ticket Sales market will be at 0.1% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The American Football ticket sales market in Taiwan has been experiencing slow growth, due to various factors such as low popularity of the sport, competition from other sports, and high ticket prices. Despite this, the convenience of online ticket sales is helping to drive some growth.

Customer preferences: As American football gains popularity in Taiwan, there has been a noticeable shift in consumer preferences towards more digital and convenient ticket purchasing options. With the rise of e-commerce and mobile apps, fans are increasingly using these platforms to purchase tickets and avoid the hassle of waiting in queues. This trend is likely driven by the tech-savvy and busy lifestyles of Taiwans younger demographic. Social media and influencer marketing have also played a significant role in promoting the sport and driving ticket sales. Additionally, the use of virtual reality and live streaming technology during games has also enhanced the overall fan experience and boosted ticket sales.

Trends in the market: In Taiwan, the American Football market is experiencing a surge in ticket sales, driven by the rising popularity of the sport among Taiwanese fans. This trend is expected to continue as the countrys national team continues to perform well in international tournaments. Additionally, American football leagues in Taiwan have been expanding, providing more opportunities for fans to attend games. These developments are significant as they showcase the growing potential for American football in the Taiwanese Sports market, which could attract more investment and ultimately lead to further growth and development of the sport in the country.

Local special circumstances: In Taiwan, the American Football Ticket Sales Market faces challenges due to the fact that American football is not a popular sport in the country, with most of the population being more interested in basketball and baseball. Additionally, cultural differences and language barriers also play a role, as most Taiwanese people are not familiar with the rules and regulations of American football. The market is also influenced by the limited number of stadium facilities suitable for hosting American football games. In contrast, in the United States, the market for American football tickets is driven by the high demand for live sports events and the large number of dedicated stadiums and venues specifically built for American football games.

Underlying macroeconomic factors: The American Football Ticket Sales Market is heavily impacted by macroeconomic factors, such as consumer spending power, overall economic growth, and shifts in consumer preferences. With a strong focus on entertainment and leisure activities, a healthy national economy is crucial for driving sales in the American Football Market. In addition, government fiscal policies, such as tax incentives and subsidies, can influence consumer behavior and drive ticket sales. As in many markets, global economic trends also play a significant role in the performance of the American Football Ticket Sales Market, with fluctuations in international trade and currency exchange rates impacting the purchasing power of both domestic and international fans.

Data coverage:

The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.