Soccer Ticket Sales - Taiwan

Taiwan

Highlights

Revenue in the Soccer Ticket Sales market is projected to reach US$68.62m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.06%, resulting in a projected market volume of US$92.07m by 2029.
In global comparison, most revenue will be generated United Kingdom (US$1.38bn in 2024).
The average revenue per user (ARPU) in the Soccer Ticket Sales market is projected to amount to US$46.47 in 2024.
In the Soccer Ticket Sales market, the number of users is expected to amount to 1.6m users by 2029.
User penetration in the Soccer Ticket Sales market will be at 6.2% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Ticket Sales Market within the Sports Market in Taiwan nan has seen moderate growth, impacted by factors such as limited demand for sports events due to the ongoing pandemic, and the rise of online ticketing platforms. However, with increasing interest in sports and gradual easing of restrictions, the market is expected to gradually recover and witness growth in the coming years.

Customer preferences: There has been a growing trend in Taiwan of young adults being less interested in traditional sports and turning towards more individualized and non-traditional forms of exercise and competition. This trend has translated into the Soccer Market, where there has been a rise in demand for amateur and casual soccer games and events, as well as an increase in online soccer gaming and fantasy leagues. This shift in preferences is influenced by the younger generations emphasis on convenience, flexibility, and personalized experiences.

Trends in the market: In Taiwan, the Soccer Ticket Sales Market of the Soccer Market within the Sports Market is experiencing a shift towards digital ticket sales and mobile ticketing platforms. This trend can be attributed to the increasing use of smartphones and online platforms for purchasing goods and services. This shift has significant implications for industry stakeholders, including improved convenience for customers and enhanced data tracking and analysis for ticketing companies. Additionally, with the rise of e-sports, there is a potential for the integration of online ticket sales for soccer and e-sports events. This trend is expected to continue and further digitalization of the ticket sales market in Taiwan.

Local special circumstances: In Taiwan, the Soccer Ticket Sales Market has been heavily influenced by the cultural obsession with professional soccer leagues. The Taiwanese population is passionate about their local teams, resulting in high demand for match tickets. Additionally, government regulations restricting large gatherings have led to a unique trend of virtual ticket sales and live streaming services for soccer matches. This digital shift in the market has allowed for greater accessibility and convenience, especially for fans living in more rural areas. Furthermore, the countrys compact size and efficient infrastructure have made it easier for fans to attend matches and have contributed to the overall success of the Soccer Market within the Sports Market in Taiwan.

Underlying macroeconomic factors: The Soccer Ticket Sales Market of the Soccer Market within the Sports Market is greatly influenced by macroeconomic factors such as consumer spending, interest rates, and economic stability. A strong economy with high levels of consumer confidence can lead to an increase in ticket sales as people are more willing to spend money on leisure and entertainment activities. On the other hand, a weak economy with low purchasing power and high unemployment rates can result in a decline in ticket sales. Furthermore, fiscal policies such as tax rates and government spending can also impact the market, as they affect the disposable income and discretionary spending of consumers. Overall, a stable and favorable macroeconomic environment can contribute to the growth and success of the Soccer Ticket Sales Market within the Sports Market in Taiwan.

Data coverage:

The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.