Market Insights Advertising & Media Sports

Soccer - Tanzania

Tanzania

Revenue in the Soccer market is projected to reach US$12.95m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.97%, resulting in a projected market volume of US$14.99m by 2029.
In global comparison, most revenue will be generated in the United Kingdom (US$9,696.00m in 2024).
The average revenue per user (ARPU) in the Soccer market is projected to amount to US$14.27 in 2024.
In the Soccer market, the number of users is expected to amount to 1.0m users by 2029.
User penetration in the Soccer market will be at 1.3% in 2024.

Market

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Analyst Opinion

The Soccer market in Tanzania is experiencing disappointing growth, due to several factors such as limited access to digital technology, low consumer awareness of the sport, and a lack of convenience in purchasing tickets and merchandise. This suboptimal growth rate is impacted by inadequate media coverage and a limited market for soccer products.

Customer preferences: As the popularity of soccer continues to grow in Tanzania, there has been a noticeable shift towards more inclusive and diverse representation in the sport. Womens soccer has gained significant attention and support, with various initiatives and organizations promoting gender equality in the sport. Additionally, there has been an increase in interest and participation from younger generations, as schools and youth clubs have begun prioritizing soccer in their programs. This cultural shift towards inclusivity and diversity has also sparked a rise in the demand for gender-neutral and inclusive merchandise and attire within the soccer market.

Trends in the market: In Tanzania, the Soccer Market within the Sports Market is experiencing a surge in online ticket sales and live streaming of matches. This trend is driven by the increasing use of mobile technology and internet access, especially among younger demographics. This presents opportunities for industry stakeholders to tap into a wider audience and generate additional revenue through digital platforms. However, it also poses challenges for traditional ticketing and broadcasting methods. As the trend continues to evolve, industry stakeholders will need to adapt and invest in digital infrastructure to stay competitive in the market.

Local special circumstances: In Tanzania, the Soccer Market is heavily influenced by the countrys deep passion for the sport and its strong tradition of producing world-class players. The market is also shaped by the diverse cultural backgrounds of the population, with different regions having their own unique playing styles and fan bases. Additionally, the countrys regulatory environment, with limited government support and infrastructure, presents challenges for the development of the market. This has led to a strong reliance on grassroots initiatives and community-based clubs, creating a distinct soccer culture in Tanzania.

Underlying macroeconomic factors: The Soccer Market within the Sports Market in Tanzania is affected by various macroeconomic factors. For instance, the countrys economic health and policies have a significant impact on consumer spending and the overall performance of the soccer market. Additionally, global economic trends, such as fluctuations in currency exchange rates, can influence the affordability of soccer-related goods and services in Tanzania. Moreover, government initiatives to promote sports and investments in sports infrastructure can drive the growth of the soccer market in the country. Furthermore, the high prevalence of soccer participation and interest in Tanzania also plays a significant role in the markets growth, as it creates a strong demand for soccer-related products and services.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.