The Online Gambling market in Tanzania is experiencing significant growth and development due to several factors, including changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.
Customer preferences: Tanzanian customers have shown a growing interest in online gambling due to its convenience and accessibility. The increasing penetration of smartphones and internet connectivity has allowed more people to access online platforms, enabling them to participate in various forms of online gambling, such as sports betting and casino games. Social media and online influencers have also played a role in popularizing online gambling, as customers are exposed to various promotions and offers through these channels. The convenience of online gambling platforms, which allow users to place bets from anywhere at any time, has made them a preferred choice for many Tanzanians.
Trends in the market: One of the key trends in the Tanzanian online gambling market is the rise of sports betting. Football, in particular, is extremely popular in Tanzania, and sports betting has become a favorite pastime for many fans. Online platforms offer a wide range of betting options, including local and international matches, catering to the diverse interests of Tanzanian bettors. Another trend is the emergence of online casinos, which provide a variety of casino games such as slots, poker, and roulette. The availability of different payment options, including mobile money and cryptocurrencies, has further facilitated the growth of online casinos in Tanzania. Additionally, live betting has gained popularity, allowing customers to place bets in real-time during sports events, enhancing the excitement and engagement of the betting experience.
Local special circumstances: Tanzania's young and rapidly growing population has significantly contributed to the growth of the online gambling market. With a large proportion of the population under the age of 35, there is a strong demand for entertainment and recreational activities, including online gambling. The regulatory environment in Tanzania has also become more favorable for online gambling operators. The government has recognized the potential economic benefits of the industry and has taken steps to regulate and tax online gambling activities, providing a more secure and transparent environment for both operators and customers. This regulatory framework has boosted confidence in the market and encouraged further growth.
Underlying macroeconomic factors: Tanzania has experienced steady economic growth in recent years, leading to an increase in disposable income among the population. This has allowed more individuals to participate in online gambling activities and allocate a portion of their income towards this form of entertainment. Additionally, the high unemployment rate, especially among the youth, has led some individuals to turn to online gambling as a potential source of income. The government's efforts to improve internet infrastructure and promote digital financial inclusion have also played a role in the growth of the online gambling market by making digital payment methods more accessible to the population.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.Modeling approach:
Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.
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