The Sports Market in Tanzania, particularly in cricket, has been facing a significant decline in growth due to external factors such as limited media coverage and low ticket sales. However, factors such as increasing government support, rise in popularity of local players, and the potential for international partnerships could lead to a potential turnaround in the near future.
Customer preferences: With the growing popularity of social media and online streaming platforms in Tanzania, there has been a noticeable increase in demand for live streaming of cricket matches. This trend is fueled by the ease and convenience of accessing sporting events online, as well as the prevalence of affordable smartphones and internet packages. Additionally, younger generations in Tanzania are showing a greater interest in cricket, indicating a potential future growth market for the sport, and creating opportunities for brands to engage with this demographic through targeted marketing strategies.
Trends in the market: In Tanzania, the Cricket market is experiencing a surge in popularity, with an increasing number of people engaging in the sport. This trend is significant as it reflects a growing interest in non-traditional sports in the country. Additionally, the rise of cricket in Tanzania has opened up opportunities for local players to participate in international tournaments and compete at a global level. This trend is expected to continue, with potential implications for industry stakeholders such as cricket clubs, coaches, and equipment manufacturers. It also presents an opportunity for the Tanzanian government to invest in developing the sport and cultivating young talent.
Local special circumstances: In Tanzania, cricket is a popular sport due to its historical ties to British colonialism and the countrys active participation in international tournaments. This has led to a well-established national cricket team and a growing fanbase. However, limited resources and infrastructure hinder the growth of the market. Cultural factors, such as a preference for football and local games, also impact the popularity of cricket in Tanzania. The governments support for other sports and its focus on traditional forms of entertainment also play a role in shaping the dynamics of the cricket market in Tanzania.
Underlying macroeconomic factors: The Cricket Market in Tanzania is greatly influenced by macroeconomic factors such as the countrys national economic health, global economic trends, fiscal policies, and other financial indicators. The performance of the Cricket Market is greatly affected by the countrys economic growth and stability, as well as its ability to attract investments and promote favorable regulatory policies. Other global economic trends, such as the increasing popularity and viewership of cricket in different regions, also have a significant impact on the market. Furthermore, factors such as infrastructure development and government initiatives to promote sports and sporting events can greatly influence the growth of the cricket market in Tanzania. These factors contribute to the overall success and growth of the Sports market in the country, making it a promising market for the cricket industry.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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