The American Football market in Tanzania has seen gradual growth due to factors such as the emergence of digital media, increased consumer interest in health and fitness, and convenience of online services. Factors like limited media coverage, lack of merchandise options and high ticket prices are impacting the markets growth rate.
Customer preferences:
As consumer spending power continues to increase in Tanzania, there has been a notable shift towards wellness and fitness, particularly among the younger demographic. With a growing awareness of the importance of physical health, American Football has emerged as a popular sport in the country. This trend has also been observed in the US, where younger generations are prioritizing fitness and self-care. This has led to a surge in demand for fitness and health-related technology, such as tracking devices and apps, and a preference for convenient and accessible healthcare options, like remote consultations. Both markets have seen a growing emphasis on overall wellness and self-improvement.
Trends in the market:
In Tanzania, there is a noticeable growth in popularity of American football, with the formation of the Tanzania American Football Federation (TAFF) in 2019. This trend is expected to continue in the coming years, as more youth and adults are drawn to the sport and involved in local and national leagues. This increase in interest and participation has also led to a rise in demand for related products and services, such as football equipment, training programs, and broadcasting rights. This presents significant opportunities for industry stakeholders, such as sports apparel companies, broadcasting networks, and event organizers, to tap into this emerging market. Additionally, the rise of American football in Tanzania not only contributes to the countrys growing sports industry, but also promotes cross-cultural exchange and diversity, as the sport is traditionally dominated by Western countries. Overall, this trend has a positive impact on the American football market in Tanzania, providing a promising trajectory for future growth and development.
Local special circumstances: In Tanzania, the American Football market has been gaining popularity due to the countrys growing interest in western sports. Additionally, cultural celebrations and events have incorporated American Football into their festivities, increasing the sports exposure. However, challenges such as infrastructure and equipment limitations restrict the growth of the market. In comparison, in the United States, American Football has a long-established fanbase and is a billion-dollar industry, with a strong focus on professional leagues, college sports, and high school programs. These differences in infrastructure and cultural context greatly impact the market dynamics in both countries.
Underlying macroeconomic factors: The American Football Market within the Sports Market is heavily impacted by macroeconomic factors such as consumer spending, economic growth, and government policies. With a strong economy and favorable fiscal policies, consumers have more disposable income to spend on leisure activities, leading to increased demand for American football related products. However, a slowing economy and restrictive fiscal policies can have a negative impact on the market. Additionally, global economic trends and trade policies can also affect the availability and cost of materials necessary for producing American football equipment, thus influencing market performance.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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