Soccer Merchandise - Taiwan

Taiwan

Highlights

Revenue in the Soccer Merchandise market is projected to reach US$43.20m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.87%, resulting in a projected market volume of US$47.39m by 2029.
In global comparison, most revenue will be generated United States (US$1.38bn in 2024).
The average revenue per user (ARPU) in the Soccer Merchandise market is projected to amount to US$29.16 in 2024.
In the Soccer Merchandise market, the number of users is expected to amount to 1.6m users by 2029.
User penetration in the Soccer Merchandise market will be at 6.2% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Currently, the Soccer Merchandise Market in Taiwan nan is experiencing stagnant growth due to factors such as low consumer interest and limited availability of merchandise. Despite this, the Sports Market shows steady growth, driven by the increasing popularity of soccer in the region. Limited awareness and competition from other sports also impact the markets growth rate.

Customer preferences: Consumers in Taiwan have shown a growing interest in personalized and unique soccer merchandise, such as customized jerseys and limited edition collectibles. This trend aligns with the countrys strong soccer culture and passion for the sport. Additionally, there has been a rising preference for eco-friendly and sustainable products among consumers, which has led to an increase in demand for environmentally responsible soccer merchandise made from recycled materials. This shift in consumer preferences reflects Taiwans increasing awareness and focus on sustainability and social responsibility.

Trends in the market: In Taiwan, the Soccer Merchandise Market is experiencing a surge in demand for virtual reality (VR) experiences. This trend is particularly evident with the increasing popularity of e-gaming tournaments and live streaming of soccer matches. This trajectory reflects a shift towards immersive fan experiences and suggests potential growth in the use of VR in the sports industry as a whole. This trend is significant for industry stakeholders as it presents opportunities for new revenue streams, increased engagement with fans, and potential partnerships with VR companies. However, it also poses challenges in terms of infrastructure and cost for smaller market players. As the technology evolves, there is also potential for implications on fan behavior and loyalty, as well as potential changes in distribution and viewing platforms for soccer merchandise.

Local special circumstances: In Taiwan, the Soccer Merchandise Market is heavily influenced by the countrys avid soccer fanbase and their strong preference for international soccer clubs, particularly those from Europe. The cultural emphasis on fashion and trendiness also plays a significant role in the demand for high-quality and stylish soccer merchandise. Additionally, the strict regulations on imported goods and intellectual property protection have created a unique market environment, with local retailers and licensed manufacturers dominating the market. These factors contribute to the dynamic nature of the Soccer Merchandise Market within the broader Sports Market in Taiwan, setting it apart from other markets with different fan cultures and market regulations.

Underlying macroeconomic factors: The Soccer Merchandise Market within the Sports Market in Taiwan is influenced by macroeconomic factors such as consumer spending power, economic stability, and government policies. With a growing economy and an increasing middle class population, consumers in Taiwan have more disposable income to spend on leisure activities such as soccer. The governments support for the sports industry, as well as initiatives to promote sports tourism, have also contributed to the growth of the Soccer Merchandise Market in Taiwan. Additionally, increasing interest in soccer and the popularity of professional soccer teams in Taiwan have positively impacted the demand for soccer merchandise. As the overall economy in Taiwan continues to thrive, the Soccer Merchandise Market is expected to experience sustained growth in the coming years.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.