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Soccer Merchandise - Saudi Arabia

Saudi Arabia

Revenue in the Soccer Merchandise market is projected to reach US$47.25m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.48%, resulting in a projected market volume of US$53.40m by 2029.
In global comparison, most revenue will be generated in the United States (US$1,381.00m in 2024).
The average revenue per user (ARPU) in the Soccer Merchandise market is projected to amount to US$34.08 in 2024.
In the Soccer Merchandise market, the number of users is expected to amount to 1.5m users by 2029.
User penetration in the Soccer Merchandise market will be at 3.7% in 2024.

Market

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Analyst Opinion

The Soccer Merchandise Market in Saudi Arabia has seen a slow growth rate due to various factors including low consumer interest and a lack of awareness about online shopping options. However, with the growing popularity of soccer in the country and the increasing availability of digital platforms, the market is expected to experience modest growth in the coming years.

Customer preferences: With the growing popularity of soccer in Saudi Arabia, the demand for Soccer Merchandise is on the rise. One noticeable trend in consumer preferences is the shift towards sustainable and ethical merchandise. This can be attributed to increasing awareness about environmental issues and the importance of responsible consumption. Additionally, with the countrys young population being avid soccer fans, there has been a rise in the demand for trendy and fashionable merchandise, fueling collaborations between soccer clubs and luxury brands. This trend highlights a shift towards more conscious and stylish consumer behavior.

Trends in the market: In Saudi Arabia, the Soccer Merchandise Market within the Sports Market is experiencing a surge in e-commerce, with online platforms making it easier for fans to purchase their favorite soccer merchandise. Additionally, there is a growing trend of personalized and customized merchandise, providing fans with a unique and exclusive experience. This trend is expected to continue, as customers prefer convenient and tailored shopping experiences. This poses opportunities for industry stakeholders to tap into the growing digital market and offer innovative and personalized options for customers.

Local special circumstances: In Saudi Arabia, the Soccer Merchandise Market is heavily influenced by the countrys strong passion for soccer and the local laws and regulations surrounding sports sponsorship. Due to the conservative nature of the society, there are limitations on the types of merchandise that can be sold, particularly with regard to clothing items. Additionally, the countrys geographic location and climate also play a role in determining which types of merchandise are most popular, with items like headscarves and sunglasses being sought after due to the intense sunlight and high temperatures.

Underlying macroeconomic factors: The Soccer Merchandise Market in Saudi Arabia is heavily impacted by macroeconomic factors such as the countrys oil-based economy, government spending, and purchasing power of the population. As the largest oil producer in the world, changes in global oil prices have a significant impact on the countrys economic health, which in turn affects consumer spending. Additionally, the countrys Vision 2030 plan, which focuses on diversifying the economy and promoting tourism and entertainment, has led to increased investment in sports and related industries. Furthermore, the high proportion of young population and their enthusiasm for sports have created a strong demand for soccer merchandise in the country.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.