American Football Media - Saudi Arabia

Saudi Arabia

Highlights

Revenue in the American Football Media market is projected to reach US$1.59m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -1.08%, resulting in a projected market volume of US$1.50m by 2029.
In global comparison, most revenue will be generated United States (US$15.48bn in 2024).
The average revenue per user (ARPU) in the American Football Media market is projected to amount to US$4.29 in 2024.
In the American Football Media market, the number of users is expected to amount to 376.0k users by 2029.
User penetration in the American Football Media market will be at 1.0% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

American Football media market in Saudi Arabia has seen slow growth due to low popularity and limited media coverage. However, increasing interest in sports and advancements in digital media may lead to potential growth opportunities for the market in the future.

Customer preferences: With the increasing popularity of American football in Saudi Arabia, the American football media market has also grown significantly. Along with traditional sports broadcasting, there has been a rise in demand for digital streaming services and social media coverage of games. This is due to the growing number of tech-savvy young viewers who prefer to consume content on-the-go. Additionally, the recent cultural shift towards healthier lifestyles and the popularity of fitness influencers have also led to an increase in sports media coverage, with a focus on promoting health and wellness through American football.

Trends in the market: In Saudi Arabia, advancements in technology and increased internet access have led to a surge in popularity of American football among younger generations. As a result, the American Football media market has seen a rise in online streaming services, as well as the use of social media to promote the sport and engage with fans. In the US, there has been a noticeable increase in international partnerships and collaborations, showcasing growing global interest in American football. This trend is significant for industry stakeholders as it presents opportunities for expansion and revenue growth potential through international markets. However, it also brings potential challenges such as navigating cultural differences and adapting to different market preferences.

Local special circumstances: In Saudi Arabia, the American Football media market is heavily influenced by the countrys strict regulatory laws. Due to its conservative culture, certain American Football games may be censored or prohibited from being broadcasted. Additionally, the geographical location of Saudi Arabia, as a Middle Eastern country, limits its access to international sports programming, leading to a higher demand for locally-produced content. This has led to the creation of niche sports channels and a rise in local sports media outlets, catering to the unique cultural interests and preferences of the Saudi Arabian audience.

Underlying macroeconomic factors: Furthermore, the American Football Media Market within the Sports Market is affected by macroeconomic factors such as technological advancements, consumer spending habits, and government policies. Countries with advanced technology and high levels of digital adoption, such as the United States, have a larger market for digital media platforms in the American football industry. In addition, consumer spending on entertainment and sports has a direct impact on the growth of the American Football Media Market. Moreover, government policies and regulations, such as broadcasting rights and media ownership laws, also play a significant role in shaping the market landscape. A stable economy and favorable policy environment can lead to higher investments and faster market growth, while economic downturns and policy changes can have a negative impact on market performance.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.