The Basketball Ticket Sales Market in Saudi Arabia has shown minimal growth, affected by factors such as low public interest, limited availability of tickets, and high prices. The slow growth can be attributed to the competition from other popular sports in the region.
Customer preferences: With the increasing popularity of sports and fitness in Saudi Arabia, there has been a growing demand for online ticket purchases for basketball games. This trend is driven by the convenience of digital transactions and the desire to avoid long queues at physical ticket counters. Furthermore, the rise of young, tech-savvy demographics in the country has also played a significant role in the growth of online ticket sales for basketball games in the Saudi Arabian market.
Trends in the market: In Saudi Arabia, the Basketball Ticket Sales Market has seen a growth in online ticketing platforms and partnerships with streaming services, making it easier for fans to purchase and watch games from home. This trend is in line with the overall trend in the Sports market, where there is an increasing focus on digital and virtual experiences. Industry stakeholders must adapt to this trend by investing in online platforms and finding ways to engage fans through technology. Failure to do so could result in a decline in ticket sales and fan engagement.
Local special circumstances: In Saudi Arabia, the Basketball Ticket Sales Market within the Sports Market is influenced by its cultural norms and regulations. Due to the countrys conservative beliefs, separate seating arrangements for men and women are required at basketball games. This can impact ticket sales as families may choose not to attend games together. Additionally, strict laws regarding social media promotion and ticket reselling can hinder the marketing and distribution efforts of basketball teams. These factors must be taken into consideration when analyzing the dynamics of the Basketball Ticket Sales Market in Saudi Arabia.
Underlying macroeconomic factors: The Basketball Ticket Sales Market of the Basketball Market within the Sports Market in Saudi Arabia is influenced by macroeconomic factors such as the overall economic health of the country, government policies and regulations, and global economic trends. As one of the largest economies in the Middle East, Saudi Arabia has a strong purchasing power, making it an attractive market for sports and entertainment events. Additionally, the country has been investing heavily in infrastructure and hosting major international sporting events, creating a positive environment for the growth of the basketball ticket sales market. Furthermore, the countrys young population and their interest in sports, along with the increasing digitization and accessibility of ticket sales, are also contributing to the markets growth.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
