Market Insights Advertising & Media Sports

Basketball - Saudi Arabia

Saudi Arabia

Revenue in the Basketball market is projected to reach US$6.97m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -4.56%, resulting in a projected market volume of US$5.52m by 2029.
In global comparison, most revenue will be generated in the United States (US$9,535.00m in 2024).
The average revenue per user (ARPU) in the Basketball market is projected to amount to US$7.29 in 2024.
In the Basketball market, the number of users is expected to amount to 998.8k users by 2029.
User penetration in the Basketball market will be at 2.5% in 2024.

Market

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Analyst Opinion

The Basketball market in Saudi Arabia has been experiencing minimal growth, attributed to factors such as limited media coverage, lack of merchandise options, and high ticket prices. Low consumer interest and competition from other sports also contribute to the markets slow growth.

Customer preferences: With the rise of social media and the increasing popularity of basketball influencers, consumers in Saudi Arabia are looking to these online personalities for fashion and style inspiration. This has led to a surge in demand for basketball-themed merchandise, from jerseys to shoes, as individuals seek to emulate their favorite players. Additionally, there is a growing interest in pickup basketball and streetball culture, reflecting a shift towards more urban and casual forms of the sport. This trend is influenced by the countrys growing youth population and their desire for self-expression and individuality.

Trends in the market: In Saudi Arabia, the Basketball Market within the Sports Market has seen a growing trend of digitalization, with more basketball teams and leagues adopting technology for training and game analysis. This has resulted in increased efficiency and performance, as well as improved fan engagement through live streaming and virtual viewing experiences. Additionally, there is a rise in the popularity of womens basketball, with more opportunities and support for female players and teams. These trends reflect the importance of technology and inclusivity in the basketball market, impacting stakeholders such as players, coaches, and fans. They also suggest potential for further growth and innovation in the industry.

Local special circumstances: In Saudi Arabia, Basketball has been gaining popularity over the years due to the rise of international tournaments and investments in sports infrastructure. However, cultural restrictions on gender segregation and strict dress codes have limited the growth of womens basketball. Additionally, the countrys hot climate poses a challenge for outdoor sports, leading to the development of indoor sports facilities with air conditioning. Furthermore, the governments increasing focus on promoting a healthier lifestyle and youth development through sports programs have been driving the growth of the basketball market in the country.

Underlying macroeconomic factors: The Basketball Market within the Sports Market in Saudi Arabia is influenced by macroeconomic factors such as the countrys overall economic health, government policies and global economic trends. The countrys strong economic growth and diversification efforts have resulted in a higher disposable income for Saudi citizens, leading to an increased demand for sports and leisure activities like basketball. Additionally, favorable government policies promoting sports development and investments in sports infrastructure have contributed to the growth of the basketball market in the country. Moreover, the global popularity of basketball and the increasing participation of Saudi athletes in international basketball events have also positively affected the growth of the basketball market in Saudi Arabia.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.