Soccer - Saudi Arabia | Statista Market Forecast

Revenue in the Soccer market is projected to reach US$254.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.50%, resulting in a projected market volume of US$301.70m by 2029.
In global comparison, most revenue will be generated United Kingdom (US$9.70bn in 2024).
The average revenue per user (ARPU) in the Soccer market is projected to amount to US$105.50 in 2024.
In the Soccer market, the number of users is expected to amount to 2.7m users by 2029.
User penetration in the Soccer market will be at 6.4% in 2024.

Definition:

The Soccer market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the immense global fanbase of soccer (football). It encompasses platforms and channels dedicated to delivering news, analysis, and entertainment related to soccer matches worldwide. Additionally, it includes the sale of tickets for live soccer events, facilitating fan engagement and revenue generation. Moreover, the market comprises the sale of various products and merchandise related to soccer, allowing fans to showcase their support for their favorite teams and players through licensed apparel, memorabilia, and collectibles.

Structure:

Soccer Media: Encompasses revenues from television and online streaming rights for soccer matches.
Soccer Ticket Sales: Comprises revenues from tickets sold for soccer matches held in stadiums, online ticketing platforms, and season ticket packages.
Soccer Merchandising: Includes revenues from the sale of official club merchandise, player merchandise, and general soccer-themed products.

Additional information:

Key metrics within the market include revenues, viewers, ticket revenues, ticket users, merchandise sales volumes, and users. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Soccer market include broadcasting networks, sports clubs, apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Soccer Market in Saudi Arabia is experiencing steady growth due to factors such as the increasing popularity of digital media, rising interest in soccer merchandise and the convenience of online ticket sales. However, the overall market growth rate remains minimal due to the impact of the ongoing pandemic and restrictions on events and gatherings. While digital platforms have provided some growth opportunities, the limited fan base and purchasing power in the country are also affecting the overall growth rate.

Customer preferences: As football remains the most popular sport in Saudi Arabia, there has been a notable shift towards virtual fan engagement and online streaming services. With the rise of social media and digital platforms, fans are able to stay connected and participate in conversations about their favorite teams and players. This trend is also driven by the increasing usage of mobile devices and desire for convenience, providing opportunities for sports brands to engage with fans through interactive and personalized experiences.

Trends in the market: In Saudi Arabia, the Soccer Market within the Sports Market is experiencing a surge in the use of digital technology and social media to engage with fans. This trend is driven by the increasing popularity of the sport and the young demographic of the country. With the rise of mobile technology, football clubs are utilizing mobile applications to connect with fans, offer exclusive content, and engage in e-commerce activities. Additionally, there is a growing trend of online gaming and fantasy leagues related to football, providing opportunities for marketing and advertising. These developments have significant implications for stakeholders, allowing for greater reach and engagement with fans, increased revenue streams, and a shift towards a more digital landscape in the Sports market.

Local special circumstances: In Saudi Arabia, the Soccer Market within the Sports Market market is strongly influenced by the countrys cultural and religious traditional values. With a strong emphasis on physical activity and sports, the demand for soccer is high among the population. Additionally, the governments investment in sports infrastructure and facilities has further fueled the growth of the market. Moreover, as a conservative society, there is a preference for single-sex sports venues, which has shaped the development of the soccer market. Furthermore, the countrys strict regulations on physical education for women have led to a significant gender gap in the participation in soccer, creating a unique dynamic in the market.

Underlying macroeconomic factors: The Soccer Market within the Sports Market in Saudi Arabia is greatly affected by macroeconomic factors such as the overall economic health of the country, global economic trends, and fiscal policies. Saudi Arabia is the largest economy in the Arab world and has a strong focus on diversifying its economy. The government has implemented various initiatives, such as Vision 2030, to reduce its dependence on oil and attract foreign investments. This overall economic stability and diversification efforts have a positive impact on the Sports market, particularly the soccer market. Additionally, the young and affluent population in Saudi Arabia is a key driver of the increasing demand for sports, and the governments investment in infrastructure for sports is further boosting the market. Overall, the favorable economic environment of Saudi Arabia is driving the growth of the soccer market within the Sports market.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.