The Soccer Media Market in Saudi Arabia has been steadily growing due to the popularity of digital media and the increasing interest in soccer among consumers. However, it is facing minimal growth, impacted by factors such as economic uncertainty and limited access to internet services in certain regions of the country.
Customer preferences: The Soccer Media Market within the Soccer Market is experiencing a rise in digital consumption, as consumers are increasingly turning to streaming platforms and online channels to access soccer content. This shift is driven by the younger generations preference for digital media consumption and the growing availability of high-speed internet. This trend is also influenced by cultural norms, as Saudi Arabia has a high youth population and a strong soccer culture. Additionally, the popularity of smartphones and social media in the region has further contributed to the digitalization of the soccer media market.
Trends in the market: In Saudi Arabia, the Soccer Media Market within the Sports Market is experiencing a rise in online streaming services for soccer matches, with major broadcasters like beIN Sports and OSN offering digital platforms for live coverage. This trend is driven by the increasing demand for convenient and on-the-go access to soccer games, as well as the growing availability of high-speed internet and mobile devices. This trajectory is significant for industry stakeholders as it presents new opportunities for revenue generation and fan engagement. However, it may also pose challenges for traditional broadcasters who may struggle to compete with digital platforms. Additionally, the rise of online streaming has sparked debates around piracy and illegal streaming, raising concerns for copyright protection and revenue loss.
Local special circumstances: In Saudi Arabia, the Soccer Media Market is heavily influenced by the countrys strong religious and cultural values. This has resulted in strict regulations on the content that can be broadcasted and advertised, limiting the reach and appeal of certain media platforms. Additionally, the high rate of smartphone and internet usage among the youth population has led to a shift towards online streaming and social media for soccer updates and news. The governments Vision 2030 plan to diversify the economy and promote sports also presents opportunities for the growth of the Soccer Media Market in Saudi Arabia.
Underlying macroeconomic factors: The Soccer Media Market in Saudi Arabia is heavily influenced by several macroeconomic factors. The countrys strong economic growth, driven by its oil industry, has resulted in a high disposable income among its population. This has led to an increase in consumer spending, including on sports and media. Additionally, the governments investment in infrastructure and cultural events, such as the hosting of major international soccer tournaments, has further boosted the market. Furthermore, the growing popularity of soccer worldwide and the increasing adoption of digital technology have also positively impacted the Soccer Media Market in Saudi Arabia.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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