Sports

Revenue in the Sports market is projected to reach US$271.30m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.25%, resulting in a projected market volume of US$318.30m by 2029.
In global comparison, most revenue will be generated United States (US$49.76bn in 2024).
The average revenue per user (ARPU) in the Sports market is projected to amount to US$50.62 in 2024.

Definition:

The sports market encompasses various segments related to popular sports such as Soccer, Football, Basketball, Baseball, and Cricket. These segments include media, ticket sales, and merchandise sales, catering to the diverse needs of sports enthusiasts worldwide.

Structure:

Media: This market focuses on revenues generated from broadcasting rights, digital streaming services, advertising, and sponsorships related to sporting events. It encompasses television broadcasting, online streaming platforms, and radio broadcasts dedicated to Soccer, Football, Basketball, Baseball, and Cricket.
Ticket Sales: This part comprises revenues generated from the sale of tickets for live sporting events, including matches, tournaments, and championships in Soccer, Football, Basketball, Baseball, and Cricket. It encompasses sales from both physical ticket outlets and online ticketing platforms.
Merchandise Sales: This market includes revenues derived from the sale of sports-related merchandise such as jerseys, caps, memorabilia, equipment, and accessories associated with Soccer, Football, Basketball, Baseball, and Cricket. It covers sales through retail outlets, online stores, and official team or league merchandise shops.

Additional information:

The market metrics include revenues, users, average revenue per user, and market penetration rates. Revenues are primarily driven by consumer spending on media subscriptions, ticket purchases, and merchandise. Insights into the consumer market also encompass data on specific sports events, teams, and leagues, providing comprehensive analytics for informed decision-making.

Key players in the sports market include major sports leagues, broadcasting networks, sports apparel brands, and retail chains specializing in sports merchandise. For further details on the data presented, refer to the information provided alongside the respective data sets.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

Over the past few years, the Sports market in Saudi Arabia has been experiencing minimal growth. This can be attributed to factors such as the limited popularity of certain sports, lack of government support, and cultural barriers. However, with the increasing interest in sports among the younger generation and the rise of international sports events in the region, the market is expected to see a gradual growth in the coming years.

Customer preferences: One key trend in the Saudi Arabian Sports market is the increasing popularity of womens sports and participation in various athletic activities. This shift is influenced by the Kingdoms efforts towards gender equality and promoting a healthy lifestyle among its female population. Brands and organizations are now dedicating resources and creating opportunities for women in sports, leading to a rise in female-specific sports events and campaigns. This trend reflects a cultural shift towards female empowerment and inclusion in the traditionally male-dominated Sports market, opening up new avenues for growth and development in the industry.

Trends in the market: In Saudi Arabia, the Sports Market is experiencing a rise in the use of technology for sports and fitness tracking. With the rising popularity of wearable fitness devices and smart sports equipment, athletes and fitness enthusiasts are able to monitor their performance and progress in real-time. This trend has significant implications for industry stakeholders as it allows them to offer personalized training programs and track the effectiveness of their services. Furthermore, the integration of technology in the Sports market is expected to enhance the overall sports experience and attract a wider audience, potentially increasing revenue opportunities for stakeholders.

Local special circumstances: In Saudi Arabia, the Sports Market is heavily influenced by the countrys conservative culture and religious beliefs. This has led to strict regulations governing womens participation in sports, limiting the growth of female athletic events and teams. Additionally, the hot and dry climate of the country poses challenges for outdoor sports, leading many facilities to invest in indoor arenas and activities. These factors shape the opportunities and challenges in the countrys Sports market, highlighting the need for tailored marketing and event strategies.

Underlying macroeconomic factors: The Sports Market market in Saudi Arabia is significantly influenced by macroeconomic factors such as the overall stability of the national economy, fiscal policies, and investment in sports infrastructure. The countrys Vision 2030 plan, which aims to diversify the economy and promote a more active and healthy society, has led to increased government spending on sports-related initiatives. Additionally, global economic trends and the growing popularity of sports in the region have also played a role in driving market growth. Furthermore, the countrys young and sports-loving population presents a lucrative market for sports companies and investors.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.