The Soccer Merchandise Market in North America is experiencing minimal growth due to various factors such as declining interest in the sport, saturation of available merchandise, and shifting consumer preferences. It is struggling to match the growth trends seen in other Sports markets within the region. However, the convenience of online shopping and the rising popularity of soccer among younger generations may help drive future growth.
Customer preferences: With the growing popularity of soccer in North America, there has been a noticeable increase in the demand for authentic and customizable merchandise, driven by the desire for personal expression and team loyalty. This trend has been fueled by the rise of social media, which has allowed fans to connect with players and showcase their support, leading to the emergence of limited edition and fan-created merch. Additionally, the growing popularity of major European leagues and international teams has also contributed to the rise in diverse and culturally-inspired merchandise options.
Trends in the market: In North America, the Soccer Merchandise Market is experiencing a surge in online sales, as more consumers shift towards e-commerce amidst the COVID-19 pandemic. This trend is expected to continue as the market becomes more digitally driven, with retailers focusing on enhancing their online presence and offering personalized shopping experiences. Additionally, there is a growing interest in sustainability and ethical production of soccer merchandise, prompting some brands to introduce eco-friendly options. Industry stakeholders should capitalize on these trends to remain competitive and meet consumer demands.
Local special circumstances: In North America, the Soccer Merchandise Market of the Soccer Market within the Sports Market is heavily influenced by the regions strong sports culture and high consumer spending on sporting goods. Unlike other markets, the popularity of soccer in North America is relatively lower due to the dominance of other sports such as football and basketball. This has resulted in a smaller market size and a focus on niche segments such as youth and womens soccer merchandise. Additionally, the regions diverse population and their varying preferences for soccer teams, both domestic and international, also impact the market dynamics. Government regulations, such as import taxes and quotas, also play a role in shaping the market landscape.
Underlying macroeconomic factors: The Soccer Merchandise Market of the Soccer Market within the Sports Market is greatly impacted by macroeconomic factors such as consumer spending, economic growth, and trade policies. Countries with a strong economy and high consumer confidence typically see higher demand for soccer merchandise. Fiscal policies, such as import and export tariffs, can also significantly impact the market, as they can affect the cost of production and the price of merchandise. Global economic trends, such as changes in exchange rates, can also have an impact on the market, as they can influence the price and availability of merchandise in different regions. Furthermore, the overall health and stability of a countrys economy can also influence consumer spending and the demand for soccer merchandise.
Data coverage:
The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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