The Soccer market in North America is expanding at a negligible rate, influenced by factors such as the increasing use of digital technologies, growing interest in health and fitness among consumers, and the convenience of online purchasing for merchandise and tickets. However, the overall growth is hindered by sub-markets like Soccer Media, which may face challenges due to the declining popularity of traditional media in the digital age.
Customer preferences: The popularity of Major League Soccer (MLS) has been steadily rising in recent years, driven by a growing interest in soccer among North Americans. This can be attributed to a younger and more diverse demographic that is drawn to the global appeal and energetic atmosphere of the sport. Additionally, the rise of social media and streaming platforms has made it easier for fans to engage with their favorite teams and players, sparking a higher level of fandom and loyalty. Moreover, the growing influence of international players in the league has helped to diversify and expand the appeal of soccer in North America.
Trends in the market: In the North American Soccer Market, there has been a surge in digital content consumption, with live streaming and on-demand services becoming increasingly popular. This trend has been driven by the growing use of mobile devices and the availability of high-speed internet. In addition, there is a rising demand for personalized fan experiences, leading to the development of digital platforms that offer interactive content and virtual reality experiences. These trends have significant implications for industry stakeholders, as they present new opportunities for revenue generation and fan engagement. However, it also means that traditional methods of revenue, such as ticket sales, may decline if not adapted to the digital landscape. As a result, organizations are investing in digital infrastructure and partnerships to stay competitive in the rapidly evolving soccer market.
Local special circumstances: In North America, the Soccer market is heavily influenced by cultural diversity, varying levels of government support, and the popularity of the sport among different age groups. In the United States, the market is largely driven by the younger demographic due to the sports popularity among youth leagues and school teams. In Canada, the market is more heavily regulated with a focus on amateur, semi-professional, and professional leagues. These distinct cultural and regulatory factors play a significant role in shaping the growth and dynamics of the Soccer market in North America. With a larger emphasis on youth participation in the US and a more regulated approach in Canada, the market presents opportunities for various stakeholders to cater to the distinct needs of these regions.
Underlying macroeconomic factors: The North American Soccer Market is heavily influenced by macroeconomic factors such as consumer spending, corporate sponsorships, and media coverage. With a growing fan base and increased interest from major corporations, the market is expected to experience steady growth. However, factors such as global economic trends and national economic health can impact the buying power of consumers and the financial stability of businesses, ultimately affecting the overall performance of the market. Additionally, fiscal policies, such as tax incentives for corporations investing in the sports industry, can also play a role in driving the growth of the Soccer Market within the larger Sports Market ecosystem. Market performance is also influenced by other relevant financial indicators, including inflation rates and interest rates, which can impact consumer confidence and spending habits.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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