Market Insights Advertising & Media Sports Basketball

Basketball Merchandise - North America

North America

Revenue in the Basketball Merchandise market is projected to reach US$1.12bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.56%, resulting in a projected market volume of US$1.21bn by 2029.
In global comparison, most revenue will be generated in the United States (US$1,113.00m in 2024).
The average revenue per user (ARPU) in the Basketball Merchandise market is projected to amount to US$95.42 in 2024.
In the Basketball Merchandise market, the number of users is expected to amount to 4.3m users by 2029.
User penetration in the Basketball Merchandise market will be at 2.3% in 2024.

Market

Region

Region comparison

Currency

Analyst Opinion

The Basketball Merchandise market in North America is slowly growing due to factors such as increasing consumer preference for online shopping and rising popularity of basketball. This markets growth rate, though negligible, is impacted by the overall saturation of the Sports Market in the region.

Customer preferences: One notable trend in the Basketball Merchandise Market is the growing demand for sustainable and eco-friendly options. With increased awareness about the environmental impact of consumer choices, there has been a rise in demand for merchandise made from sustainable materials and produced through ethical and sustainable practices. Additionally, consumers are also seeking products that align with their values and support social causes, leading to the emergence of ethical and socially responsible merchandise in the market. This shift towards ethical and sustainable options is driven by the evolving preferences of younger generations and the rise of conscious consumerism.

Trends in the market: In North America, the Basketball Merchandise Market within the Basketball Market is experiencing a trend towards customization, with brands offering personalized jerseys, shoes, and accessories. This trend has been driven by the increasing demand for unique and exclusive products among basketball fans. Additionally, sustainable and eco-friendly products are also gaining popularity, as consumers become more conscious of their environmental impact. These trends have significant implications for industry stakeholders, as they need to adapt their strategies to meet evolving consumer preferences and stay competitive in the market.

Local special circumstances: In North America, the Basketball Merchandise Market is heavily impacted by the popularity of basketball as a sport and cultural phenomenon. With a strong fan base and demand for authentic merchandise, the market has flourished, supported by factors such as widespread availability of online shopping and a robust distribution network. In contrast, the Basketball Market in Europe is highly influenced by the continents deep-rooted passion for football, leading to a more limited market for basketball merchandise. Additionally, Europe has stricter regulations on advertising and sponsorship in sports, which can have an impact on the marketing strategies of basketball merchandise brands.

Underlying macroeconomic factors: The growth of the Basketball Merchandise Market within the Sports Market is strongly impacted by macroeconomic factors that shape the economy of a given country. This includes global economic trends, the overall health of a nations economy, fiscal policies that impact consumer spending, and other financial indicators. For example, a growing economy with low unemployment and high consumer confidence may lead to increased demand for basketball merchandise, while a struggling economy with high unemployment and low consumer confidence may result in reduced spending on sports-related products. Other factors such as currency exchange rates, inflation, and government regulations can also have a significant influence on the performance of the Basketball Merchandise Market within the Sports Market.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.