The Soccer Media Market in Poland has been steadily growing, influenced by factors like the increasing popularity of digital platforms, the rise of soccer awareness among fans, and the convenience of accessing sports news online. However, the markets minimal growth rate is being impacted by challenges such as the limited availability of high-speed internet in certain regions and competition from traditional media sources.
Customer preferences: The rise of e-sports and online gaming has led to a significant increase in the demand for soccer-related content on digital platforms, especially among younger demographics. This trend is also driven by the evolving media consumption habits, with more individuals opting for streaming services and social media for their soccer fix. Additionally, the growing popularity of interactive and personalized content, such as video highlights and virtual reality experiences, is attracting a new audience to the Soccer Media Market.
Trends in the market: In Poland, the Soccer Media market is experiencing a shift towards digital platforms and streaming services, with more consumers opting for online streaming of live matches and highlights. This trend is being driven by the increasing availability of high-speed internet access and the growing demand for convenient and instant access to soccer content. This has significant implications for media companies, as they need to adopt digital strategies to remain competitive in the market. Additionally, this trend is also opening up opportunities for new players in the market, such as streaming services and social media platforms, to tap into the growing demand for soccer content.
Local special circumstances:
In Poland, football (soccer) is ingrained in the countrys culture, with a passionate fanbase and rich history in the sport. This unique market dynamic has led to a high demand for soccer media, with broadcasts, streaming platforms, and other media outlets heavily focused on coverage of games, players, and team news. Additionally, Polands geographic location and historical ties to neighboring countries have resulted in a cross-border fanbase, contributing to the popularity and influence of the soccer media market. Furthermore, regulations such as broadcasting rights and restrictions on foreign ownership of media outlets have also played a significant role in shaping the landscape of the soccer media market in Poland, highlighting the countrys individualized approach within the greater Sports market.
Underlying macroeconomic factors: The Soccer Media Market of the Soccer Market within the Sports Market is heavily impacted by macroeconomic factors such as consumer spending, disposable income, and advertising budgets. In Poland, the market is driven by a strong economy, with a rising GDP and increasing employment rates. This has resulted in higher disposable income and increased consumer spending on sports events and media coverage. Government policies and regulations promoting sports and media also play a key role in driving market growth. Additionally, the growing popularity of soccer globally and the emergence of new digital technologies have opened up new avenues for market growth in Poland and beyond.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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