Market Insights Advertising & Media Sports Baseball

Baseball Merchandise - Poland

Poland

Revenue in the Baseball Merchandise market is projected to reach US$286.10k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.75%, resulting in a projected market volume of US$327.70k by 2029.
In global comparison, most revenue will be generated in the United States (US$1,253.00m in 2024).
The average revenue per user (ARPU) in the Baseball Merchandise market is projected to amount to US$1.40 in 2024.
In the Baseball Merchandise market, the number of users is expected to amount to 233.4k users by 2029.
User penetration in the Baseball Merchandise market will be at 0.5% in 2024.

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Analyst Opinion

The Baseball Merchandise Market in Poland has been witnessing minimal growth, influenced by factors such as increasing market saturation, low demand for baseball merchandise, and the abundance of alternative options for sports gear. Nonetheless, with the continuous rise of the Sports market in the country, it is expected to gradually pick up pace in the near future.

Customer preferences: One notable trend in the Baseball Merchandise Market within the Sports Market in Poland is the rapid growth of e-commerce platforms for purchasing baseball merchandise. As more consumers prioritize convenience and ease of shopping, online retailers have responded by providing a diverse selection of products, competitive pricing, and quick delivery services. Additionally, the rise of social media and influencer marketing has influenced the purchasing decisions of young, tech-savvy consumers, who are increasingly seeking unique and personalized merchandise to showcase their love for the game. Furthermore, with the growing popularity of baseball in Poland, there has been an increase in demand for locally-made merchandise, promoting a sense of national pride and loyalty among consumers.

Trends in the market: In Poland, the Baseball Merchandise Market within the Sports Market is seeing a shift towards online sales, with more retailers investing in e-commerce platforms to reach a wider audience. Additionally, there is a growing trend of incorporating sustainability practices in manufacturing and selling of baseball merchandise, reflected in the increasing demand for eco-friendly and ethically sourced products. These trends not only cater to consumer preferences but also provide cost-saving opportunities for businesses. The trajectory of these trends indicates the need for industry players to adapt to changing market dynamics, invest in innovative strategies, and develop partnerships to stay competitive in the evolving landscape.

Local special circumstances: In Poland, the Baseball Merchandise Market is heavily influenced by the countrys rich history and cultural ties to baseball. Baseball has been played in Poland for over a century, with the first official league established in 1926. This strong passion for the sport has created a unique market for baseball merchandise, with a particular emphasis on authentic and vintage items. Additionally, regulatory restrictions on imports and distribution of merchandise have also played a role in shaping the market, as local brands have emerged to cater to the growing demand for high-quality baseball products.

Underlying macroeconomic factors: The Baseball Merchandise Market of the Baseball Market within the Sports Market in Poland is influenced by macroeconomic factors such as consumer spending habits, GDP growth, and government support for sports industry development. As the economy of Poland continues to grow, so does the disposable income of its citizens, leading to increased spending on sports merchandise. Furthermore, the governments investments in sports infrastructure and promotion of sports events create a thriving market for baseball merchandise, as more people become interested in the sport and purchase related merchandise.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.