The American Football media market in Poland is slowly growing, influenced by the rising interest in digital consumption, increasing health consciousness, and the convenience of online sports services. Factors such as the minimal growth rate and competition from other popular sports in the region impact the markets growth rate.
Customer preferences: There has been a notable increase in American football fans consuming and discussing live games and highlights on social media platforms, as well as engaging with player and team content. Additionally, there is a growing interest in behind-the-scenes content, such as locker room access and personal player profiles. This trend is driven by the younger generations preference for interactive and personal experiences, as well as the increasing integration of social media in Sports marketing strategies.
Trends in the market: In Poland, there has been a noticeable increase in the use of social media platforms and online streaming services for American football content, with a growing number of fans tuning in to live games and following their favorite teams and players on social media. In the United States, there is a growing trend towards personalized and immersive viewing experiences, with the introduction of virtual and augmented reality technology in football broadcasts. In terms of media coverage, there has been a shift towards digital platforms, with a rise in streaming services and online publications dedicated to American football. It is expected that these trends will continue to evolve and shape the American football media market, providing new opportunities for advertising and sponsorship deals. Additionally, the increasing presence of online platforms may lead to a decline in traditional TV viewership, causing potential implications for TV networks and cable providers.
Local special circumstances: In Poland, the American football media market is influenced by the countrys strong sporting culture and its passion for team sports. This has resulted in a growing interest in American football, with dedicated media outlets covering the sport. Additionally, the countrys geographical location and proximity to western European countries, where American football is more established, has led to a unique blend of local and international coverage. In the American football media market in the United States, the competitive nature of the Sports market and the countrys dominance in the sport have resulted in a highly saturated and complex media landscape. The constant demand for new and engaging content has led to the use of innovative technologies and strategies, such as virtual reality and live streaming, to cater to the diverse and demanding audience. Furthermore, the regulatory environment in the US, with its emphasis on protecting players rights and safety, has had a significant impact on how the sport is covered and portrayed in the media.
Underlying macroeconomic factors: The American Football Media Market in Poland is influenced by various macroeconomic factors, including the state of the global economy, the overall economic health of Poland, and the governments fiscal policies. A country with a strong and stable economy is likely to attract more investment and see higher market growth. Additionally, government initiatives to support the growth of the sports industry and invest in sports infrastructure can also have a significant impact on the American Football Media Market in Poland. Furthermore, changing consumer preferences and trends in media consumption, as well as advancements in technology, can drive the demand for American football content and impact market performance.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
