The Basketball Media Market in Poland is seeing minimal growth due to factors like the slow adoption of digital technologies, low awareness among consumers, and limited convenience of online services. Despite this, the market is still growing, driven by the popularity of basketball within the larger Sports market.
Customer preferences: The increasing availability of streaming services and the rise of social media have transformed the way consumers engage with basketball media. This has led to a decline in traditional television viewership and a shift towards digital platforms. Additionally, the younger demographics are driving the demand for mobile-friendly and interactive content, highlighting the need for innovative and engaging media strategies. Furthermore, the growing popularity of e-sports and the crossover between gaming and basketball have created new opportunities for the industry in terms of fan engagement and monetization.
Trends in the market: In Poland, the Basketball Media market is seeing a surge in online streaming services for live games and highlights. This trend is driven by a rising demand for convenient and accessible content among younger audiences. In addition, social media platforms have become an important medium for news, updates, and interactions within the basketball community. As technology continues to advance and audiences become more digitally-savvy, the significance of having a strong online presence is crucial for industry stakeholders. This trend not only presents new opportunities for revenue generation, but also requires a shift in traditional media strategies to stay competitive in the evolving landscape.
Local special circumstances:
In Poland, the Basketball Media Market thrives due to the countrys deep love for and strong history in the sport. The country has a highly engaged fan base, with international players such as Marcin Gortat and Adam Waczynski further igniting local interest. This enthusiasm drives a growing demand for live game coverage and content, as well as digital platforms for fan engagement. Additionally, the countrys favorable regulatory environment and increasing access to technology have opened up opportunities for innovative and immersive viewing experiences, making Poland a competitive player in the global Basketball Media Market.
Underlying macroeconomic factors:
The Basketball Media Market within the Sports Market in Poland is heavily influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. The overall economic health of the country, along with the global economic trends, has a significant impact on the demand for basketball media and its market performance. In addition, fiscal policies and regulations, such as media ownership regulations, can also affect the competitiveness and growth of the market. Furthermore, the level of investment in the sports industry and digital infrastructure also plays a crucial role in shaping the Basketball Media Market in Poland. With the rising popularity and television rights revenues, the market is expected to experience significant growth, aided by the macroeconomic environment in Poland.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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