Cricket Media - Poland

Poland

Highlights

Revenue in the Cricket Media market is projected to reach US$291.95k in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 0.44%, resulting in a projected market volume of US$297.14k by 2029.
In global comparison, most revenue will be generated India (US$1.21bn in 2025).
The average revenue per user (ARPU) in the Cricket Media market is projected to amount to US$1.37 in 2025.
In the Cricket Media market, the number of users is expected to amount to 212.1k users by 2029.
User penetration in the Cricket Media market will be at 0.5% in 2025.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cricket Media Market in Poland has witnessed a slight decline in growth, impacted by factors such as shifting consumer preferences and emerging competition. However, the convenience and accessibility of online services are driving market growth.

Customer preferences: With the rise of mobile technology and social media, the Cricket Media Market in Poland has seen a growing demand for live streaming and online coverage of cricket matches. This shift in consumer preferences is driven by the need for convenient and immediate access to live sports events, as well as the growing popularity of social media platforms among younger demographics. Additionally, with the increasing ease of access to affordable smartphones and internet connection, digital media has become the primary source for cricket enthusiasts to stay updated with their favorite sport.

Trends in the market: In Poland, the Cricket Media Market within the Sports Market is seeing an increase in online streaming platforms and digital media coverage of cricket matches. Cricket is gaining popularity among younger audiences through online platforms and social media. Additionally, there is a growing trend of using data analytics in cricket, providing in-depth analysis and insights for fans. These trends are significant for industry stakeholders as they expand the reach and engagement of cricket, potentially attracting new sponsors and investors. With the ongoing digital transformation of the sports industry, the Cricket Media Market is poised for continued growth in Poland.

Local special circumstances: In Poland, the Cricket Media Market of the Cricket Market within the Sports Market is relatively small due to the lack of popularity of cricket in the country. However, with the increasing global exposure to the sport, there is a growing interest in the local market. Another factor that differentiates the market from other countries is the popularity of traditional sports like football and volleyball. This cultural preference could potentially limit the growth of the Cricket Media Market in Poland. Moreover, factors such as limited media coverage and regulatory restrictions on betting could also hinder the expansion of the market.

Underlying macroeconomic factors: The growth of the Cricket Media Market within the Sports Market in Poland is heavily influenced by macroeconomic factors such as the countrys economic stability, government fiscal policies, and overall market conditions. In recent years, Poland has seen steady economic growth and stability, which has attracted foreign investment and increased consumer spending power. These factors have had a positive impact on the demand for sports media, including cricket, creating a larger market for companies to thrive. Additionally, with the rise of digitalization and increased access to technology, there has been a growing demand for digital content and platforms in the sports industry, further boosting the growth of the Cricket Media Market in Poland.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

Cricket Media - Poland

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