Metaverse

The projected value of the Metaverse market in 2024 is estimated to reach US$389.0m.
This value is expected to experience a compound annual growth rate (CAGR 2024-2030) of 40.09%, resulting in a projected market volume of US$2.9bn by 2030.
It is worth noting that United States generates the most value in the Metaverse market, with a projected market volume of US$23.0bn in 2024.
In terms of user base, the number of users in the Metaverse market is expected to reach 16.6m users by 2030.
The user penetration rate, which measures the percentage of the population that uses the Metaverse market, is projected to be 13.7% in 2024 and is expected to increase to 43.0% by 2030.
Furthermore, the average value per user (ARPU) is anticipated to be US$70.6.
All these figures and projections highlight the significant potential and growth of the Metaverse market, including its impact on various countries, including in Poland.
Poland is experiencing a surge in Metaverse adoption, with virtual reality platforms gaining popularity among tech-savvy Polish consumers.

Definition:

The term metaverse refers to a virtual world or collection of virtual worlds that exist in a shared digital space and can be accessed by users through the internet. It typically includes virtual reality, augmented reality, and other immersive technologies. Its scope encompasses a wide range of possibilities and opportunities in education, entertainment, health and fitness, and even remote work, but it is commonly associated with eCommerce and gaming.

Structure:

The Metaverse market covers the markets eCommerce, Gaming, and Education. The eCommerce market covers all goods that can be purchased and distributed within and throughout the metaverse. Gaming encompasses all games that are either directly involved in classified metaverse apps or collaborative open-world games. Education covers the range of possibilities for consumers to experience courses, classes, field trips, and more in the metaverse. For a more detailed explanation of all the markets, see the respective market page.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes are generated through in-app purchases, advertising spending, and consumer spending on apps, games, items, products, and hardware such as headsets or glasses. Sales channel data shows both online and offline market sizes. Information on gaming, eCommerce, virtual assets, digital media, digital health, digital advertising, and education can also be found in the Digital Market Insights. Information on AR & VR hardware can also be found in the Advertising & Media Insights. Key players of the market include companies such as Meta, Roblox, Epic Games, and Decentraland.

Open-world games with social interaction, such as Fortnite
Ecommerce marketplaces, such as NIKELAND in Roblox
Virtual Assets used to buy goods in the metaverse, such as Ethereum
Education in form of online classes or certificates in the metaverse, such as Decentraland University

Non-related open-world games, such as World of Warcraft
Physical goods, service and products bought with cryptocurrencies, such as Fashion
Non-fungible Tokens bought as personal collectable, such as non-metaverse selection on OpenSea

The Metaverse market in Poland is experiencing significant growth and development, driven by several key factors. Customer preferences are shifting towards immersive digital experiences that offer a sense of connection and engagement.

At the same time, local special circumstances and underlying macroeconomic factors are contributing to the expansion of the Metaverse market in Poland. Customer preferences in Poland are increasingly focused on immersive digital experiences that provide a sense of connection and engagement. As technology continues to advance, consumers are seeking more interactive and immersive ways to interact with digital content.

The Metaverse offers a unique opportunity to create virtual worlds where users can explore, socialize, and engage with others in a virtual environment. This appeals to a wide range of customers, from gamers looking for new experiences to professionals seeking virtual collaboration spaces. Trends in the Metaverse market in Poland are driven by the global growth of the industry.

Worldwide, the Metaverse market is expanding rapidly, with companies investing heavily in virtual reality, augmented reality, and other immersive technologies. This global trend is also influencing the Polish market, as companies and consumers alike recognize the potential of the Metaverse. As a result, there is a growing demand for Metaverse-related products and services in Poland, including virtual reality headsets, gaming platforms, and virtual collaboration tools.

Local special circumstances in Poland are contributing to the development of the Metaverse market. Poland has a vibrant gaming and technology industry, with a number of successful companies and startups operating in the country. This provides a strong foundation for the growth of the Metaverse market, as local expertise and resources are readily available.

Additionally, Poland has a young and tech-savvy population, which is more likely to embrace new technologies and digital experiences. Underlying macroeconomic factors are also driving the growth of the Metaverse market in Poland. The country has experienced steady economic growth in recent years, which has led to increased disposable income and consumer spending.

This provides individuals with the means to invest in Metaverse-related products and services, such as virtual reality headsets and gaming platforms. Furthermore, the Polish government has been supportive of the technology industry, providing incentives and funding for companies operating in the sector. This favorable business environment encourages innovation and investment in the Metaverse market.

In conclusion, the Metaverse market in Poland is experiencing significant growth and development, driven by customer preferences for immersive digital experiences, global trends in the industry, local special circumstances, and underlying macroeconomic factors. As the market continues to expand, there are opportunities for companies to capitalize on the growing demand for Metaverse-related products and services in Poland.

Data coverage:

Figures are based on advertising spending, in-app spending, in-game spending, online and offline sales, consumer spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together. As an evolution of social technologies, the metaverse allows digital representations of people, avatars, to interact with each other in a variety of settings. Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices.